Slide presentations are an excellent tool to portray ideas and tell stories, but decks have also become an incredible asset for discoverability. If your presentations live on the Cloud they can help get your profile in front of potential jobs, customers or investors.
If you run a Google Search of your name (or your company name) you’ll get a good sense of what is ranking better and what people is going to see. Often times, the order will look something like this:
- Your Website
- Slidebean - That’s right, 6th place!
We’ve developed Slidebean so that profiles and presentations are indexed with ease. For many of our users, their Slidebean profile is even their fifth or fourth result in a Google search.
When you complete a public presentation, we immediately submit it for indexing and it will start ranking your name and content for discoverability in Google. Keeping your profile up to date is key for your personal or company SEO.
If you have a paid Slidebean account, you’ll be able to keep your presentations private and confidential, however,
We’ve developed a set of presentations that you can use to maximise your organic reach. Before we go into that, please make sure that you’ve setup a proper profile. Check your profile picture and bio, and pick an alias before somebody snaps yours.
1- [Companies]: Your Company Intro
This probably is the first presentation a potential visitor will see about your company. Since users who come across your profile might come from a web search, just assume that viewers have no idea about what your company does.
Our company intro template takes the readers through the basics of what your company does. For these presentations, it’s important to talk about the benefits of using your product or service; remember to talk about benefits, not features. A Feature would be ‘Support for Embed Code’ while a benefit would be ‘embed your presentations on any website’. See the difference?
The company intro should also carry a clear Call-to-Action. Make sure that you include links to a specific action throughout the presentation. For most users, this will be a ‘Sign Up’ button.
Remember that this intro is targeted to customers. You want to sell your product and get people to follow that CTA. This is not an investor deck or even a sales deck, it’s just a short intro of what you do.
2- [Individuals]: Your Resume Presentation
If you have a personal profile on Slidebean, your visual resume is the absolute first thing that should be on your profile.
The hiring process has evolved significantly in the last decade. It’s rare to see a recruiter that doesn’t take the time to look at the applicant’s social print, which may range from your LinkedIn profile, to your Twitter and even your Facebook account.
Building a digital visual resume allows you to tell a story on a very different manner compared to the traditional approach. As companies evolve to make hires based on culture rather than titles, any opportunity you have to show a little bit about you becomes relevant.
Related read: 10 common resume mistakes that annoy the hell out of us
Also, remember that your Slidebean profile ranks very high for searches related to your name, so this will be a great piece of content to get you discovered. Make sure that you include links to other relevant websites, projects or companies that you’ve worked on. A perfect example of this is our final presentation suggestion: Case Studies.
3- [Companies]: A Team Presentation
Both users and investors are interested in knowing who you are. Remember those ‘About’ or ‘Who are we’ pages? Well, a presentation about your team can be a lot more interesting.
We’ve created a Team Intro template that should be useful. Remember to use high quality photos (they really make the difference) and if possible, to avoid too much formality. If your readers want a resume they can go to LinkedIn; this presentation is all about portraying who is behind your company and getting your readers to know you.
Aside from that, there’s a very strong SEO variable on this presentation. These slides will contain your full names, your interests and the companies that you’ve worked with… which should help you rank through a number of different keywords.
4- [Companies]: A public company deck
Another useful presentation to have is a company deck for investors, especially if you are a startup company looking to raise funding. Aside from the SEO benefit, you can get investors initially excited about your product and get them to reach out directly.
A public investor deck is like a regular deck, but excluding sensitive growth, revenue and projections information. According to General Solicitation Rules in the US this information should not be revealed publicly to anyone but accredited investors. Under no circumstance include a ‘raising $X funding’ slide.
Remember, this is all about getting them excited. Don’t go into deep details about your growth or unit economics; simply tell a brief story of your traction and have a clear ‘Contact Us’ call to action, along with your email address. Check out this webinar I hosted about Creating a startup deck that actually gets you funded.
This deck may also be used for your AngelList and Gust profiles. Make sure you keep it updated at least once a month (you don’t want to show outdated info).
5- [Companies/Individuals]: - A Case Study Presentation
In a similar manner to blog articles, case studies are inevitably flowing with SEO keywords. Case studies allow you to (indirectly) brag and tell a great story about a personal professional achievement, or about the potential of using your product/service.
For a marketing person, this would be a summary of a successful campaign you worked on and the impact that it created; for a project manager or a consultant, this could be related to a recent project and the impact caused by your involvement. For students, this is probably a homework that you’ve already worked on, all you need to do is duplicate your presentation and make it look not like homework.
We’ve created a Case Study template that you can use. As you can see, it provides a very basic outline of how to tell a story, and you can go into as much depth as you like. In either case, make sure that you stick to facts and that you use great visual representations for complex numbers: these will be chart-intensive presentations, so remember to stick to one chart per slide so that you don’t overwhelm the reader.
In a digital era, getting your profile in front of people is key, whether they are customers, employers or investors. Presentations are a great way to achieve that with an out-of-the-box approach to traditional blogging, and we’re here to help.
BTW, if you’ve created a really awesome presentation, please tell us about it. We feature our favorites on our weekly digests and usually get them in front of a few thousand people.