The year is 2007. Imagine that you aim to disrupt the mobile phone market. You are sure that your idea is the way to go, and your team spends endless hours developing the star product. As you are on a business trip, you hear the news and reality sets in: someone has beaten you to it, and their idea is much, much better. That someone is Apple, and you are Google. Your choices are limited, so you decide to go back to the drawing board. Google had to reinvent its proposal for a smartphone. But this ended up being a good thing. In this episode of Forensics, we'll tell you all about how the first Android phone rose from the ashes of a failed project.
$125 BN. That's how valuable Yahoo! was at its peak; that was more than Ford, Chrysler, and General Motors combined. And it all began as a hobby. Yahoo! brought us many of the services we take for granted today, including cloud storage and setting up your website. But the name Yahoo! has disappeared, consumed in the food chain that is the tech world. How did it get to this? We'll tell you all about Yahoo! in this episode of Company Forensics.
If you want to challenge the number one in any market, you need to have a good, rather an excellent product. But, most importantly, you need to believe in what you are bringing to the table. If not, you're doomed. In the mid-2000s, Microsoft was riding high on the successful Xbox and established itself as the leading software for PCs. So, to them, it seemed natural to take on and dominate another market: mp3 players. But they were up against the iPod. To win, they needed to have all the parts of the equation right from the start. They didn't: what followed was an embarrassing attempt at being cool, with odd mistakes and even more unusual colors. We'll tell you all about that other mp3 player, the Zune, in this episode of Forensics.
In life, there are some hard questions, like Pepsi or Coke, iPhone or Android, Mac or PC, but when it comes to music and podcasts, it seems the answer is clear: Spotify is king. How did this small company beat out giants like Apple at their own game?
Historically, the stock market seemed impossible to get into, especially if you were a younger, inexperienced investor. But, in 2013, an app came to make trading more accessible. Robinhood had arrived. Its recipe became a magnet for rookie investors, with hundreds of thousands flocking to use it. Some called the software disrupting, while others called it democratizing. One thing was clear: Robinhood shook the trading world.
When we hear about Tesla, we think of cars. But the company is much more than Falcon doors and crazy trucks; Tesla aims to revolutionize how we see sustainable living. This special Company Forensics will cover Tesla's rise to the top as well as its vision for the future. If you want to learn more about Tesla, with excellent analysis, be sure to check out Ben's channel.
Slack has become one of the preferred tools for organizations, big and small, to communicate between teams and individually. As more people turn to remote work, Slack has seen a considerable increase in paid memberships and simultaneous users connected. But just as the software is successful, it’s also divisive. Some love it, others, not so much. With so many productivity tools out there, Slack seems to stand out. So, is there a secret to their success? We’ll tell you in this episode of Company Forensics.
All of a sudden, video calls have become a part of our daily lives. From university classes and business meetings to birthdays and yoga. Online is the new normal and will be for a while. Fortunately, there are plenty of options, Zoom, Meet, and Microsoft’s own Teams. But, there’s a name that seems to have disappeared. A name, mind you, that no so long ago was the go-to program for video calls. It’s safe to say that, if all of this happened, say, in 2010, we would’ve been Skyping. But now, we’re doing anything but Skyping. What happened? We’ll tell you, in this Company Forensics.
Today, we take to the skies. This plane broke grounds with its technology, speed and looks. But it was a financial failure. What seemed to be the future of aviation instead became a luxury item for a select few. And though it was very safe for most of its history, one crash sealed an already bleak fate, as to how we fly changed.
Boosted boards: skateboards have always been cool. But when someone decided to put a motor in them, they became even cooler, all hazards aside, of course. And with this latest trend of micro-mobility and “last-mile” vehicles, it might come as a surprise that the first motorized skateboards exist since the early 70s. But, in recent years, millennials have taken to electric skateboards and scooters to move about and upload Tik Toks while doing so.
Motorola was a pioneer in mobile communications and helped shape entire markets with groundbreaking products. But now, it’s gone. And, yes, we can summarize this episode and say that it was a giant failing to act upon change. But we’d be lying because there’s more to it. It was the culture and management that killed Motorola.
Amidst this ever-changing crisis, companies -startups included- are trying to come to grips with the new realities of workspaces. If you are a founder who has already built a team of co-founders, consultants, and even employees, here’s what to expect as we shift towards a predominantly virtual landscape.
Decades ago, Atari was THE videogame console. It helped develop the gaming world in the U.S., with its great 2600 console and games such as Pong and Space Invaders. But then a little alien came along, the market crashed, and chaos ensued. Gamers all over the world owe a lot to the once successful brand, which is why we’re going to talk about Atari in this episode of company Forensics.
In this episode of Company Forensics, we’ll talk about one of the coolest clothing brands in the world: The North Face. That’s right. It seems like the brand has existed for decades and that their high-end products last forever. And this is true.
In this episode, we cover HQ Trivia. A mix of bad business decisions, a peculiar personality, a product that was too good to be true; and a flawed business model. Find out why HQ Trivia, a seemingly innocent game in which players earned money by answering general culture questions, against the clock, failed tremendously.
Let’s say you wanted to ship something to the other side of the country, and you didn’t want to look for a box big enough, or queue at the post office. None of that. You just wanted to have someone come and pick up your package, from the comfort of your home. Well, Shyp did just that.
From its QWERTY keyboard to real time emails, the BlackBerry was, for many years, the smartphone by choice. BlackBerry did a lot of things right. But… they did A LOT of things wrong.
What did Bumble do to earn so much hate? We'll tell you all about it in this episode of Forensics.