We started experimenting with Youtube as a content marketing channel a couple of years ago. Came up with a few series concepts, including; Startups and Spirits: conversations with investors and key startup people over drinks. Blog to Vlog: a video-version of our most successful blog articles. The Good, the Bad and the Tip: inspired by the legendary (and discontinued) ‘Winners and Losers’ by L2Inc, but adapted to presentations and design- related topics. The (Startup) Office: A weekly 3-minute sitcom of mostly real stories from our office. All of these FAILED. Why? The views weren’t there. There was no organic visibility, needless to say virality. No direct route to conversion. Expensive compared to other brand awareness campaigns
There are thousands of articles online on how to grow your SEO, that are obviously focusing on their own SEO, among with stories of influencers making a living from it. Yet, nobody seems to be looking at the real cost behind it. But, worry not, we're going to do that right here, right now.