We spend around $20,000/mo in dozens of SaaS platforms that are key to the functionality of our products. On Fridays. we share and discuss one of our favorite ones, followed by a brief discussion on how your company can leverage it a well.
This week we talked about MailChimp is THE standard email marketing campaign platform. To give you an idea of our stack, in Slidebean we use:
Mailchimp: for lead nurturing. We have blog subscribers and seek to move them into sign ups with weekly email campaigns.
Intercom: the moment a customer signs up, they are handled 100% by Intercom for all their onboarding, reactivation, activation, and recovery emails.
MailChimp is a cost directly associated with marketing, We have ~60,000 emails in there. The most important source of Mailchimp emails is website free downloads. In 2018 we started a templates campaign, where we created 100+ presentation templates and offered them as free downloads.
Any template download goes to MailChimp, where they go through a 1 week intensive campaign, with almost daily emails.
While you might think this is ‘spammy’, we want users to either:
Sign up for Slidebean soon after engaging with our brand.
Unsubscribe fast if they are not interested.
Between Intercom and Mailchimp we have around 500,000 customer emails, and the cost of keeping those mailing lists is around $4,000/mo; so we want to make sure that we no longer have to pay for the users we ‘give up on’.
CEO at Slidebean/FounderHub. TEDx Speaker. 500 Startups Alum. 40-under-40.