We spend around $20,000/mo in dozens of SaaS platforms that are key to the functionality of our products. On Fridays. we share and discuss one of our favorite ones, followed by a brief discussion on how your company can leverage it a well.
You can join the discussion in here:
This week we talked about MailChimp is THE standard email marketing campaign platform. To give you an idea of our stack, in Slidebean we use:
MailChimp is a cost directly associated with marketing, We have ~60,000 emails in there. The most important source of Mailchimp emails is website free downloads. In 2018 we started a templates campaign, where we created 100+ presentation templates and offered them as free downloads.
Any template download goes to MailChimp, where they go through a 1 week intensive campaign, with almost daily emails.
While you might think this is ‘spammy’, we want users to either:
Between Intercom and Mailchimp we have around 500,000 customer emails, and the cost of keeping those mailing lists is around $4,000/mo; so we want to make sure that we no longer have to pay for the users we ‘give up on’.
We’ve created the best presentation software list with tools to ensure you make the right call in the platform you select. This articles is the result of several weeks of research and review of 50+ presentation tools currently available on the web.
This is a functional model you can use to create your own formulas and project your potential business growth. Instructions on how to use it are on the front page.