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SaaS Startups Financial Model Template
Google Sheets + Microsoft Excel Template
With our SaaS Startups Financial Model you'll be able to:
- Estimate growth based on cost of acquisition, subscriptions, MRR and churn/retention.
- Track standard SaaS KPIs such as churn, LTV, CAC, CAC to LTV and SaaS Quick Ratio.
Three financial modes in one
We built a spreadsheet that works for any SaaS business, from marketing-led growth to sales led by a business development team. All three customer acquisition channels can be enabled and combined.
For users who sign up and convert to a subscription without the need of a sales team (for example, a platform like Netflix).
This model uses a paid marketing budget and organic traffic to scale the sign ups to the platform. You'll be able to track KPIs such as Cost of Acquisition, Landing Page Conversion, and Sign Up to Paid Conversion.
For companies that collect leads on their website,
and then move them to conversion with a sales team.
This model allows you to estimate the cost per lead, your sales commissions, as well as how many inbound sales agents you need to manage your deal flow.
For companies that have business development agents
reaching out to customers directly
This model allows you to estimate the scaling of your sales organization,
leads per agent, salary and benefits, and sales commissions.
SaaS Dashboards
Custom SaaS Dashboards to track MRR and churn metrics every month.
SG&A
COGS
CAPEX
Revenue
Color-coded sheets that cover the basic expense and revenue categories for any financial model.
Cap Table
Estimate equity and convertible note rounds of funding, from Pre-Seed to Series C.
Documentation & Support
A complete knowledge base, and phone support available from our financial analysts.
Need a custom model?
Financial Model Consulting
Our team can help customize your spreadsheet and train you on how to use it to run projections. We've helped hundreds of companies create models, from mobile apps, to crypto and real estate.
Talk to Sales
More Financial Model templates by industry
Use our pre-built financial spreadsheet for each industry.
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Marketplace Model
For companies that connect buyers and sellers, and charge transaction fees or subscriptions
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Mobile App Model
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