UX Design for drones + Lizzy Fenton's awful self-pitch

Making drone flying simple - The Good 

I'm a 90's kid. The idea of having a remote control car that would go 10mph and run for 30 minutes was undoubtedly, too good to be true. 

A drone shot of the Slidebean team, circa 2015.

A drone shot of the Slidebean team, circa 2015.

Little did I know that 15 years later, a bigger, older version of that kid would be playing with a remote control drone, from my phone. While drones had been around for a while, DJI leaped ahead by developing a 'Plug and Play' version of these little grown-up toys. 

For most of the 2000's, DJI focused on hobbyists that would build drones of their own with generic parts and add-ons. It wasn't until 2013 that DJI released the Phantom, their first, truly consumer/commercial product. 

The first Phantom had a slot for the already-popular GoPro cameras, and provided up to 10 minutes of flight. However, their unmistakable white finish and user-friendly interface were the killer features. 

An original Phantom 1 drone by DJI, with an attached GoPro Camera.

An original Phantom 1 drone by DJI, with an attached GoPro Camera.

The Phantom represented to the drone industry what the first Mac was to computers back in the seventies. 

Lizzy Fenton's self-pitch fail - The Bad

Lizzy rose to fame back in March 2017 when she tweeted a copy of the slides she had made to pitch herself to her crush. 

The deck is kinda funny. Lizzy talked about all the different looks she could have, her financial stability and even her boob growth ratio. Not kidding. 

However, it was met with a cold, killing response from 'Carter'. 


We thought the slides could use a lift, and took matters into our own hands. 


Ummo App - The Tip 

A great public speaker connects with his or her audience beyond proper grammar and a logical train of thought. 

The intonation of voice, the rhythm, pauses and body language all convey beliefs or ideas beyond the words themselves. Few are born with a rare talent for stage presence; so the rest of us must rely on time and practice to stand out. 

Ummo is a 'personalized speech coach' developed by Harvard graduates to help you in that area:

Once you press record, the app tracks every word you say. For the speech recognition, Ummo’s creators tapped into IBM’s Watson, and then custom-built more recognition features and analysis on top of it.
— "Ummo app tracks your speech", Business Insider

I took Ummo for a test run, and it is remarkable at detecting what you are saying. It gives you a grade on your pace, your volume and even the clarity of what you are saying.