How diverse is your team?
Very diverse. I mean in a sense that being a white male is probably the minority in my company now. Out of a team of 10 there are three women and then we have like three or four developers who are from Central America, South America some of that has been deliberate.
Our customer is a usually middle-aged than other woman who works for the nonprofit sector so at one point we're all guys in the company and I thought there's got to be a perspective that we are busy. You know, why not look for the best women who is an engineer or the best women who is a sales person.
So we did that. We've made of a deliberate effort to recruit more intenselyfrom women who code. And you know, I went to more events where they were more focusing on women. I tried to network a little bit harder amongst women who were entrepreneurs and sales people and that help me hire more of those folks.
At some point in Slidebean we had more women than men guys I didn't make an active effort for it. It just happened like the best candidates for marketing, the best candidates for design, were women and then just hire them.
You have to understand that you are missing out on a perspective that could be valuable for your business. If you don't try to aim for diversity... And that doesn't mean that your company is going to look like the United Colors of Benetton. I mean in the very least you got to make an effort to understand the diverse customer base that you probably have and in doing that that might help you recruit and hire people who can reflect that customer base and give you a better chance of resonating with your customer.