If you've been to Amazon, you've probably been retargeted by their ads. Suddenly that product you were checking out chases you all over the internet.
Retargeting is not only an amazing tool to close incomplete sales, it's also a powerful tool to reinforce your brand and stay on top of mind for your users. In Slidebean, we've been using retargeting ads for a few months now, and we've seen truly compelling results for a relatively small cost.
We want to share some of our insight and experience as part of our Online Marketing Blog. This webinar was a live workshop on setting up a retargeting campaign. It is assumed that you have some basic knowledge of the Google Adwords and Facebook Ads interfaces, as well as some experience with Google Analytics.
The workshop is about 1-hour long and at the end, you’ll get some great Q&A time.
Too busy to see the whole webinar?
Click on the answered questions you’re interested in and it will take you directly to the part where I talk about that.
This post was originally published June 28th, 2015 and has been revamped and updated for accuracy and comprehensiveness.