If you have read the news recently, then you've heard of Clubhouse. The social media app has taken the world by storm. But, chances are, you can't use it just yet. It's only audio, it's filled with controversy, and it has no memory. You can only get invited, for now, and there's little moderation.
When Facebook opened its platform for developers, back in 2009, Farmville leveraged the social platform and soon managed to amass more than 32 million daily players and about 90 million total. The game is over now, but its legacy of monetization and addictive mechanics on video games is real.