Financial Models

Mobile App Financial Model

A financial model for businesses that generate revenue via in-app purchases, subscriptions, and ads.

A financial model for businesses that generate revenue via in-app purchases, subscriptions, and ads.

Formats:
  • Microsoft Excel
  • Google Sheets
Features
  • Estimate growth based on MAU (Monthly Active Users) and your ability to convert them to in-app purchases or subscriptions.
  • Estimate monthly, 3-month and 12-month subscription periods.
  • (Optional) include ad revenue from ad impressions on the platform.
  • Estimate the App Store and Google Play Store (30%) revenue sharing.
  • Automatically project the scaling of your marketing costs and your customer support team.
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