Financial Models

Social Media Platform Financial Model

A financial model for businesses that generate revenue via ad impressions, both via websites or apps.

A financial model for businesses that generate revenue via ad impressions, both via websites or apps.

Formats:
  • Microsoft Excel
  • Google Sheets
Features
  • Estimate platform activity using the number of Monthly Active Users.
  • Use CPM and number of impressions to estimate potential future revenue.
  • Organic traffic growth estimation will be the key driver for revenue.

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