Financial Model Template for SaaS Startups

Google Sheets + Microsoft Excel Template

  • Estimate growth based on cost of acquisition, subscriptions, MRR and churn/retention.
  • Track standard SaaS KPIs such as churn, LTV, CAC, CAC to LTV and SaaS Quick Ratio.

Three financial modes in one

We built a spreadsheet that works for any SaaS business, from marketing-led growth to sales led by a business development team. All three customer acquisition channels can be enabled and combined.
SaaS Dashboards

Custom SaaS Dashboards to track MRR and churn metrics every month.


Color-coded sheets that cover the basic expense and revenue categories for any financial model.

Cap Table

Estimate equity and convertible note rounds of funding, from Pre-Seed to Series C.

Documentation & Support

An complete knowledge base, and phone support available from our financial analysts.

Financial Model Template for SaaS Startups

Available in Microsoft Excel
and Google Sheets format

Need a custom model?

Financial Model Consulting

Our team can help customize your spreadsheet and train you on how to use it to run projections. We've helped hundreds of companies create models, from mobile apps, to crypto and real estate.
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