Brand positioning is the process of placing your brand at the top of mind of your customers. When you create an adequate positioning strategy for your brand, you can improve consumer loyalty and the willingness to purchase the brand, product or service. In this post, you can learn more about brand positioning with examples!
All living things share some basic properties. To name a few, the properties include: cellular organization reproduction, metabolism, homeostasis, heredity, responsiveness, growth and development adapt through evolution. Also, all living things are made up of cells, which are smallest units capable of all life functions! If you want to learn more about the characterics of life, take a look at this post!
The value chain is a tool developed by Dr. Michael Porter (Harvard Business School). His definition includes all activities to design, produce, market, deliver, and support the product/service. In simple words, the value chain concentrates on the activities starting with raw materials till the conversion into final goods or services. Learn more about the value chain analysis here!
Modernism and Postmodernism are two kinds of movements that show certain differences between them. They came into being as a result of the thinking patterns of the people during those times. Different causes made them think in different ways than they were thinking. Here are the main differences between them!
Using the right social media tactics can define the success or failure of your digital marketing campaigns. Also, this is one of the main reasons why business owners are feeling a tremendous pressure in using the right tactics for their business.
Looking for the right social media tactics can either push your business to new heights or burn a massive hole in your pocket that would take time recover. There's no in-between.
If you use an end-to-end sales and marketing funnel, social media shouldn’t be something apart. Your social media channels work for your online awareness or first contact with a client. That first connection with your content is crucial because it can lead to a conversion sooner or later.
If you’ve been doing the same social media strategies for years and you are not getting favorable results, it’s probably time to reevaluate the goals. In this presentation, we show you how!
The value of a company relies on how much it can deliver to its customers. That's why it's crucial for the employees to think of innovative ideas to provide that extra benefit to clients. This post will cover actionable ways for innovation to become a reality, for both the employee and the organization as a whole!
As a marketer, you spend most of the time planning, writing, and experimenting with content to grow your audience and get prospects into the sales reps’ pipeline. But your work doesn't end at that point since content can be leveraged to other uses. Learn here how you can create a content marketing strategy to reduce the gap, engage more prospects, and close the deal!
It has become effortless for businesses to manage their communications and take care of tasks that help them find new customers. However, hackers nowadays have plenty of avenues with which they can gain access to your confidential information and messages! Learn here why encrypted messaging is essential for any business!
Product design takes a lot of work. Not only is needed to function as advertised, but it also has to be safe to use and practical. However, there are times where the product design tries to solve a problem we don't really have or is merely just ridiculously bad! Take a look at these weird products of 2017!
Every year in television, there's one show that stands out as the most critically acclaimed program of the year.
Metacritic, a reviews aggregator website, compiles an annual list of the year's most recognized TV shows seasons by assigning them scores based on their composite critical reception.
In this presentation, we selected the top show from each year, beginning with 2010. It's interesting to see how the list includes appearances from contemporary classics like "Breaking Bad" and "Mad Men."
Check out the best TV show of the year, starting with 2010!
The idea of founding a startup sounds exciting because it means pursuing your own vision. However, there are some challenges that startup companies face when trying to grow and be successful! That's why it's essential for you to anticipate the risks that come with founding a startup. Take a look at 5 challenges that startups face!