As marketers, we spend most of our time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’ pipeline. That doesn’t mean great content stops playing a role when we deliver those possible clients over to sales.
Research shows that decision-makers reach at least five pieces of content before they buy. But only 20% of salespeople use content to reach clients and prospects. How do we, as marketers, leverage the content we’ve created to help salespeople reduce the gap, engage more prospects, and close the deal?
Here are some key-points that will help you answer that question: