Over the past few years, social media has been influencing the customer's journey, especially when people research products. Now, it's no surprise to find reviews of almost any product in social networks. Thanks to this process, the customer journey is more human and personal.
On the other hand, this is a game changer for any company because customers now expect more transparency and instant feedback when they comment or add a review to a product or service.
Here's everything you need to know about how social media can influence the customer's journey!