For many businesses, learning how to leverage Facebook ads is becoming an essential part of their social media strategy. Now, if you want to get your posts seen on Facebook, it's very likely that you'll have to pay to gain more visibility.
With Facebook Ads, businesses can pay for publications written in their voice, which ultimately helps them reach the people who matter the most to them.
For advertisers, they can create campaigns using specific goals, called "advertising objectives." To do so, they create ads within those campaigns to help them reach the objectives.
But probably you are wondering how does it work? We've created a short Facebook Ads Guide for you to understand the basics of it!