Social media can be an important tool for your business, but it can also be overwhelming at some point. You are either creating and sharing content, interacting with clients or even finding prospects.. and you’re trying to make sense of it all!
Ultimately, as a marketer, the question you’re trying to answer is if your work in social media is helping you achieve real business goals. To answer this, you need to measure your efforts by tracking the right social media metrics.
Not sure where to start? In this presentation, we’ll share five engagement metrics you must measure throughout the funnel to ensure your marketing efforts are working!