The days when using keyword placement and backlinks guaranteed you success in SEO are long gone.
As Google gathers more and more data about us, search results have become more accurate and precise. That's one of the main reasons the SEO's job today is more than just keywords and backlinks. It's even more than metadata optimization or even content!
A lot has happened in SEO in 2017, which has helped us gather the essential trends in SEO on a macro level. Also, this information gives us a better picture of where SEO is heading for 2018!