How we did our GDPR implementation
I’m sure many of you, like us, were caught by surprise when GDPR rolled out. In a nutshell, the EU approved a set of laws to protect user personal data, and set a deadline for 5/25/2018. By that date, any company or website serving EU customers would have to be in line with their requirements.
The most relevant requirements were:
For many companies, including ours, this required us to re-do everything.
For example, even though we had a voluntary email subscribe on our blog, we didn’t have a record/log of the customers agreeing to receive marketing emails, so we literally had to email everyone before GDPR to ask for permission. Obviously, we lost about 90% of our leads.