Having a good real estate business plan is the first step to achieving and exceeding your professional goals. A solid business plan will help you put actionable plans on paper, define your objectives and determine the number of deals you need to close to reach your financial targets. But without the requisite skills, creating a plan can be daunting and time-consuming. And the learning curve involved may be too steep for many real estate business owners.
With this in mind, we’ve come up with an intuitive real estate business plan that offers more than numbers and figures. The business plan template above has been designed in the form of a slide deck. This template features a compact, yet highly versatile slide presentations that allow you to add, hide and edit the slides easily. This way, you can custom your business plan for use in different scenarios. From making pitches that can sell properties effectively, to creating compelling presentations that will draw in more funding. The possibilities are endless!
Surprisingly, many entrepreneurs still think that business plans are just for startups, or just another document for loan applications. This could not be further from the truth. The truth is, business plans can do so much more to a business, especially one in the real estate sector where businesses need to be strategic, competitive and recession-proof.
This real estate tool is designed to offer just that. Here are some of the benefits of having a well-thought-out business plan:
See the whole business
This tool has been curated to connect the dots in your business, allowing you to get a better picture of your systems. It will help you determine how your strategy relates to your tactics and your business’ strategic alignment. What are your sales expenses? Do they connect with your sales? Are your marketing efforts measurable? What are your metrics? This tool allows you to take a step back and look at the larger picture.
Set priorities
Real estate sector can be chaotic, and it’s easy to get lost amidst the noise. This business plan will help you keep track of the most important things allowing you to allocate resources, time and effort strategically.
Manage Change
A good business plan will help you track your progress, review assumptions and be on top of market trends for competitiveness.
Track your Milestones and Metrics
Think of your real estate business plan as your go-to GPS. It should guide your moves and act as a point of reference whenever you need to review your goals. You can use your business plan to put your numbers and indicators in perspective.
This template has several sections that help you put everything into perspective. These include:
Title Page
This is the first page of this business plan template. Be sure to use a captivating image that speaks about your business.
Mission Statement
State your long-term mission. Use concise words that will help direct the growth of your business.
Competition
This section provides you with an opportunity to analyze your competition. What are their strategies? How strong is their lead generation models? Their weaknesses and strengths? Highlight your strengths and core competencies in this section.
Team
Highlight the qualification of your team members. Be sure to include their years of experience and some of their notable achievements. This will go a long way when pitching to prospective investors.
Market Summary
Ideally, this section should help you look back at some of the market shifts, trends, players and changes in market shares. Similarly, highlight some of the opportunities, costs and pricing strategies that will impact your company’s success.
Opportunities
This section will help you identify the problems and opportunities in depth. What will make you stand out from the competition? How are your offerings unique and different? How will you maintain consistency? Are there foreseeable challenges that might eat into your bottom line?
Financial
This section describes financing needs and financial highlights of your real estate business.
Resource requirement
This section highlights your key competencies and leverage, including personnel, technology, finances, distribution, promotion, products, and unique services.
Risk and Rewards
How much does it cost to deliver your products? Are you getting commensurate rewards?
Besides being able to put every detail of your business in one place, this template allows you to change its look in a single click, and on the fly. You can embed it into your site using a single code snippet. This will automatically adapt it to the width of your site. It’s also highly shareable. You can send it to your investors, bank manager, accountant or employees at the click of a button.
