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Company Profile Template

What is a company profile, and what should it consist of? Most small businesses don't build one until they need it. Try our free company profile templates here.
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What is a Startup Company Profile Template?

A startup company profile template is a marketing tool that showcases your brand’s products, services, and activities in a general company overview. A compelling company profile presentation template should be more than just a brochure. It vibrantly showcases your business and engages with stakeholders about your company’s offerings and unique qualities.

Did you know that 14% of startups fail because of poor marketing? If you have just launched a new business, or are an SME entrepreneur, you know that any interaction with your stakeholders is a valuable opportunity to make an impactful and lasting first impression.

Not convinced of investing in one? Here are more reasons:

Why You Need a Company Profile

  • It creates an opportunity for collaboration. Your profile acts like a dossier that highlights the company history, philosophy, future plans, and growth roadmap of your business. Stakeholders can decide from it if you are the right fit and possess the same business ethics that aligns with their own goals.
  • A catchy company profile design can raise capital, win investors, differentiate you from your competitors, and persuade clients. All of which ultimately leads to your business growth.
  • It creates your brand identity through a storytelling-centered company description. You can share your brand story, company culture, strengths, and achievements through this simple presentation.
  • With the right positioning and segmentation, your company profile complements your brand promotion and sales strategy, by highlighting your company goals.
  • It is a complementary and dynamic brand awareness tool that can help you create new business relationships and penetrate new markets.

How to Write a Company Profile

You need to create a killer profile for your business that doesn't bore your audience. An effective company profile format is a combination of stunning design and engaging content. Starting a new business is all about costs, costs, and costs. Does this mean you have to hire a graphic designer to make one? It can be a solution, but this is also what our expert team of specialists in professional design for startups is here for.

What Does a Company Profile Consist Of?

These are the slides you need to include in your company profile presentation:

1. Cover

Keep it simple, choose the best company image you can find. If you don't have one, try using our Flickr and Unsplash integrations to find one that relates to your business.

2. Basic Numbers

We used founding year, customers served, and monthly active users as examples, but the idea here is to find some metrics, accomplishments, or awards that you can brag about.

3. Mission and Vision

We've exchanged the traditional mission/vision statements for our concept of company culture (vision-less), but understand all the reasons why these have to be there.

4. Team

Talk about your core team and key personnel, or at least the part that is relevant to whomever you are sharing this document with. Try to keep it to 2-4 people, and add the shortest possible summary about them.

5. Services

This is a kind of 'what we do' slide which again, might not apply to every single context. If you are using this presentation for a business proposal, you may want to mention other services or products your company has, as a way to bring some context into the pitch.

6. Clients

There is no better proof than social proof. This slide is your chance to brag about your most nameworthy customers and some of the projects you've developed with them.

7. Projects

As an extension of the Clients slide, bring in some highlight projects/products that you've developed. Get a star, or hero image for each one of them and add a small brief of what your company did.

8. Quotes

Again, social proof is really valuable for these presentations. If you have quotes from the press or reviews from relevant people, this is where they belong.

9. Contact information

Website, email address, physical address (if you have one), and social. Not much to add here.

What is the Purpose of a Company Profile?

Compelling Content that Engages

Since our company profile templates have been designed to accommodate all the essential info you need to create an effective impression, all you have to do is inject your business stats and info. Yet many business profiles just get thrown in with the rest of the pile when deemed a snooze fest.

What exactly makes a business profile boring? Long wordy texts of vision and mission statements on top of dense tables and long product descriptions fit the bill. Your profile should be a comprehensive company overview, something that allows stakeholders to see your potential at a glance.

The new generation of consumers and organizations have redirected their appeal from lengthy traditional details to the innovative, edgy, and creative approach. So how can you add a little magical ‘oomph’ to your company profile? The secret is storytelling.

If you want to stand out, you have to pull on some heartstrings. Putting a face behind your brand as well as injecting personable content is the way to go. Include your brand story such as what drove you to start this business, and what your beliefs are. Instead of droning on about what your business offers, let your content engage with your customer. Realign your pitch to focus on what your business can do for them instead.

Practical Designs that Pop

We think that company profile presentations are the way to go. Why? Because every business is fluid and ever-changing. Numbers go up, new products get added, and new achievements happen every year. Having an adaptable and dynamic template would, therefore, be ideal for keeping your stakeholders up to date on the latest information. Besides, you should be proud of your achievements and showcase them to the world.

Slidebean provides over 150 templates with editable slides that can be used as an introduction to your client directly, included in your email signature, or used on other digital marketing platforms such as social media. You can pick from a list of impressive designs to suit the feel of your brand. Either way, the presentation decks are well organized and all you have to do is inject the elements of your business such as your team, mission and vision, important statistics, services you provide, and so on.

But also, here’s why our decks can help you stand out. We actually provide professionally designed decks that have been proven to work! One example is the renowned Airbnb deck. This presentation successfully raised $600K when used by company founders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk.

Now that we have established the advantages of using company profile templates, let’s talk about YOUR pitches. Because Slidebean templates are adaptable, you can easily change your company profile to include information that resonates with your audience. You can now skew communication that strikes a chord with different stakeholders without having to create an entirely new presentation. Save yourself time in the future by developing different versions with concise information that appeals to different groups. Such include different decks for communicating with the media, sponsorship organizations, clients, and your business collaborators.

Company Profile Examples

A company profile sample is a great way to ensure potential customers know who you are and what your company offers. In addition, it can be used to introduce them to the company, its mission, and core values. Crafting a stunning company profile example also includes information about desired clients, target markets, services offered, company size, company milestones achieved, and any awards or recognition it has received. When creating a professional company profile, try to avoid too much jargon and focus on conveying the company's message in plain terms so potential customers can clearly understand it.

Below are a few examples of company profiles from successful startups, redesigned by our Agency team. Keep in mind these aren't templates, but examples of how our designers can make your own Company Profile shine.

If you're still not sure how to write a professional company profile, here are some extra tips:

  • Keep it short and to the point. Remember that people are busy, and they might not have time to read a long document.
  • Use simple language. Avoid using jargon or technical terms, as not everyone will understand them.
  • Include key information. Make sure to include important details such as your history, location, contact information, etc.
  • Highlight your successes. Showcase your achievements and accomplishments, so that potential clients can see what you're capable of.
  • Use strong visuals. Incorporate high-quality photos and infographics to break up the text and add visual interest.

By following these tips, you can craft a creative company profile that will help you market your business and attract new potential customers.

Create the best company profile presentation today!

Always ensure your company profile ties up with your brand strategy. A consistent alignment in communication is key to building a strong and memorable brand. Also, don’t forget to update your company profile annually as your business expands. Our Slidebean template saves you time while creating your presentation - or even better, our Agency team provides professional design services that have helped companies raise over $300M in venture capital.

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