One of the most popular trends in the past ten years has been Snapchat, an app that originally allowed you to send 10-second pictures or videos to your friends. However, since its launch in 2011, the app has grown and evolved, adding new features that helped it become a powerful tool for businesses looking to reach consumers through social media.
In 2013, the company raised $50 million in a funding round, and the pitch deck they used to secure that funding has since become famous in the startup community.
Our Snapchat template is a great option for founders looking to create a visually engaging and effective pitch deck that will stand out to potential investors.
One of the most striking elements of Snapchat's pitch deck was its emphasis on the company's unique value proposition. The deck highlighted the app's ephemeral nature, which sets it apart from other social media platforms that allow users to share content that lasts indefinitely. This feature was seen as a major selling point, as it offered users a level of privacy and control over their online presence that other platforms did not.
Another key element of the pitch deck was the company's impressive user growth. The deck highlighted the app's rapid user acquisition and engagement, which demonstrated the platform's potential for long-term growth. This helped to convince investors that Snapchat was a viable business opportunity and that it had the potential to become a major player in the social media landscape.
In addition to these key elements, the pitch deck also included information about the company's revenue streams and its competitive landscape. The deck made it clear that Snapchat had a solid business model in place and that it was well-positioned to compete with other social media platforms in the market.
For startup founders, Snapchat's pitch deck serves as a valuable guide to effectively communicating a company's unique value proposition and potential for growth to potential investors. By highlighting its unique features, strong user engagement, and solid business model, Snapchat was able to secure $50 million in funding and pave the way for its continued success.
The deck is clean and easy to read, but it could be improved by reducing wordy text and simplifying the information presented. Additionally, the slides could be rearranged in a more logical order that tells a better story.
One way to improve the Snapchat pitch deck is to use the three-act structure in storytelling, which involves presenting a problem, a solution, and a strong call to action. The new outline for the deck would include sections on the problem of reaching consumers through social media, the solution of using Snapchat, the product and its features, the market and user data, competition, business features, and built-in marketing tools, promotion, team and history, and success stories and testimonials.
Want to see our full slide-by-slide teardown? Read it here.
One of the most popular trends in the past five years has been Snapchat, an app which originally allowed you to send 10 second pictures or videos to your friends. However, since 2011 the app has many new features.
