Social Media Marketing Plan (Free PDF & PPT Download)

Social Media Marketing Plan Template

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Social media marketing is an essential component of any business, but one few have mastered. Our social media marketing plan template is ideal for any company offering stellar marketing services. The design of this presentation allows you to add or remove slides as needed. It's highly customizable to the specific services you offer and made to impress potential clients.

Uses for a Social Media Marketing Plan Template

This template is perfect for social media marketers who want to show users the advantages of working with them. Not only will they know you're working hard, and efficiently, on their behalf, they'll be able to check the metrics. They'll know which social media sites their product performs best on, how their campaign compares to those of competitors, what you offer on the creative end, and what you're doing to meet or exceed their specific goals.

All Slidebean presentations are embeddable into your website, wherever you host it. Use the code snippet on the desired page to insert the frame, and it will adapt to the width of your site, as well as to the size of the user's screen.

The slides

Cover

Choose your own company image or logo, one that will make the best impression on clients, or use or Flicker and Unsplash integration to find one that says, "We work hard for your success."

Social Networks

Which social networks do you work with? This is a great page to give your users a preview. You may want to use a picture of one of your experts posting a client advertisement to a site, or create a collage of images that shows compelling posts to different sites.

Networks that get the most traffic

This is a sample of the kind of information available to your users. Show what sort of results they'll be able to track using your service. Perhaps the "Traffic Metric" section will be replaced with data like "# of Impressions" and "# of Clicks."

Most popular networks among the competitor's followers

Can you also track what their competitors are doing? If so, show your visitors how this will help them. For example, if a direct competitor is getting great results on Tumblr, maybe it's time to put additional focus there. If they, and their competition, aren't doing well on another site, they may want to focus on other platforms.

Content

Highlight some of the content you've posted for other companies. If you have high-profile clients, use those to show how successful your campaigns can be.

Topics of expertise

What topics do you and your staff specialize in? Are you expert at timing when to make posts? Do you have a great track record of making posts go viral? Do you have suggestions for how to maximize your clients' advertising dollars? This is where to include such information.

What can we create?

Images, video, and riveting copy are just a few of the tools perfect for any social media campaign. Does your staff include graphic designers, videographers, and writers? Are you able to create curated content that can increase interest in your user's products or services? Do you have the expertise to come up with effective social media campaigns for your users? Let them know here!

Tone

Text, pictures, and videos can all create specific tones for a social media marketing campaign. Your clients may want something full humorous, something edgy, or something hip. Use links on this page to share samples. This shows that you're versatile and helps them decide what might work best for them.

Response time distribution

How long does it take, after engaging with the social media campaign, for visitors to purchase from your client or sign up for their newsletter? What is the average amount of time, and is there a lot of variance, or do most people sign up after two or three days? These fall under response time distribution, and this information can help your users make predictions about the future of their businesses.

Social Media Promotion Plan

Here, you'll include a graphic showing some of the highlights of what your standard promotion plan. You might show people discussing it in front of a monitor, someone writing out a plan, or something similar.

How often will the content be shared?

Show how often you typically post a client's messages to each social media site. This is also where you would let them know if they can change how often their messages are sent. Of course, you don't want to post too often, as that can be considered spam and get the user restricted on some sites, but you don't want to post to infrequently, either. Your users will appreciate your knowledge of best posting practices.

Goals

You can't measure success without goals, and this page is where you can share the most important goals that you focus on for your users. These could include increasing sales, growing the user's email list, and increasing how often their posts are shared, retweeted, or go viral with hashtags.