You probably have heard the word "influencer". In fact, you may be following a couple ones on social media. They're the "new way" brands are communicating with their consumers.
Nowadays, many marketers are considering having an influencer as part of their marketing strategies since they are, in a way, rewriting the game. Sanjay Nazerali, Chief Strategy Officer at Carat, thinks influencers can be powerful brand allies, but they require a new approach to marketing.
Sanjay did a research with YouTube about brands and content creators, to understand the impact influencers have on brands. We decided to create a presentation with the main results they've found: