Series A Pitch Deck: Creating a Killer Presentation
July 19, 2019

Series A Pitch Deck: Creating a Killer Presentation

July 19, 2019

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You’ve started up, and gaining traction. You’ve put your seed money to good use, you’ve got a small but sustainable customer base, made your first couple of million and it feels like you’ve got something good going. It’s time for Series A pitch deck.

It’s time to hone and improve your products, launch marketing and branding campaigns, and expand your team of key personnel. And because you’re asking for more money, the stakes are notably higher. You’re pitching to a different type of investor, and you’re asking them to pour money into helping you scale your business on the foundation that you’ve built.

As with all pitches, you’re going to need a deck for Series A. So how do you create a killer Series A pitch deck? Read on.

Related read: What is a Pitch Deck presentation

The Basics

These rules apply to any pitch deck you’ll be creating. They are still incredibly important as the fundamentals to what goes into a deck that shows you and your company in the best light.

  1. Know your audience – Who will you be presenting to? What do they know about the current market – are they newbies, or in the know? How much do they know about your product and the surrounding market? 
  2. Know your medium – How will you be presenting your deck? You’ll probably need a few Series A decks with content tailored for specific audiences and situations. For example, a demo day presentation should prioritize visuals over text. A deck you send via email should have sufficient detail as to be self-explanatory. And if you’re pitching over the phone or via video con-calls, your deck should probably be a balance of both visuals and text.
  3. Know what you’re doing – You’ve been doing this for a while, so you should know that a good presentation deck is succinct with about 10-20 good-looking slides and it should be structured to tell a compelling story of your company and product. You should demonstrate how your product solves a problem in a unique, innovative way that outdoes the competition. Refresh your knowledge on the best pitch deck structure here, or simply use one of our Slidebean pitch deck templates to make your strongest case.

A Series A deck should also:

Put Focus on Your Business

You’re in love with your product and that’s fantastic. But what investors are really interested in is your business – does your business have what it takes to go the distance? Will it be much more valuable in the future? So that means bringing in the numbers, demonstrating an understanding of performance metrics, showing off data that prove your business is a good investment, and that you are business-minded enough to make the best use of your capital.

Put Focus on the Team

Some people put the team slide in the beginning, and some at the end. No matter where you choose to put it, remember that the team would be of utmost importance here because, at this stage, your investors want to know if you’ve got the right people for the job. A charismatic founder with subject matter expertise and an amazing track record may be all you need to secure seed funding.

But Series A investors will want to invest in a high-performance, reliable group of people that can handle the big time. So put the spotlight on your team – show off their skills, strengths, and experience. 

Put Focus on the Future

If you’ve already got great customer traction, good margins, and growth, then half your battle’s already won. But if you don’t, then be prepared with a plan for the future. Tell your investors what you’re planning to use the money for. Have a financial plan ready for the next 18-24 months that shows how much money you need for what purpose and be as specific as you can. Being very specific about how you’re planning to use the money can help spark an investor’s interest because investors all want to believe that “the only thing standing between this company and success is a cash injection”.

Prepare For Your Meeting

If you’re going to be presenting in a meeting, bear in mind to:

  • Anticipate your investors’ questions and concerns. You could do a dry run or a rehearsal of your pitch with your existing investors, board members and advisors and use their suggestions and feedback to refine your deck and story. 
  • If you’re e-mailing your deck across first, accompany it with a short, introductory teaser text that captures attention at first glance.
  • During your meeting do not to hide the good stuff. If you’ve got great numbers or fantastic retention rates, make sure to bring it up early so your investors can’t miss it.
  • Also, remember not to drown your audience in information, or go on and on. Don’t resort to jargon. Keep it short, simple and sweet and leave ample time to answer your investors’ questions.

Learn more about how to pull off a great Series A pitch deck here:

Bonus: Pitch Deck Design Service


In a nutshell, Caya CEO & Cofounder of Slidebean, sits down with the CEO and the co-founders to craft the pitch deck story. Whether there’s already have a business plan/concept or not, he focuses on helping entrepreneurs to figure out the flow of the story, nailing the problem and opportunity slides, finding potential holes in the business proposition, defining the market size…)

Pitch Deck design service