What is a pitch deck?

A pitch deck is usually a 10-20 slide presentation designed to give a brief and compelling presentation of a new business idea that entrepreneurs give to potential investors, customers, or partners. It's a chance for them to showcase their vision, explain their unique value proposition, and demonstrate their potential for growth.

To create an effective pitch deck, it's crucial to cover a few key points, such as the problem the startup is addressing, the market opportunity it has identified, the team's expertise, and the execution plan. Moreover, highlighting the competitive advantage and potential return on investment can attract investors' attention and interest.

A successful pitch can lead to funding, partnerships, and growth opportunities. However, crafting one requires in-depth knowledge of the market, audience, and business model, as well as excellent communication and storytelling skills.

What is a Demo day?

A demo day refers to an event where entrepreneurs and startups showcase their products or services to potential investors, industry experts, and the general public. It is typically organized by incubators, accelerators, or venture capital firms to provide a platform for startups to present their business ideas, prototypes, or early-stage products.

During a demo day, each participating startup is given a specific amount of time, usually ranging from a few minutes to around 10 minutes, to deliver a presentation or pitch. The objective is to captivate the audience, generate interest in their venture, and attract potential investors or partners.

The text you provided highlights some key considerations when preparing for a demo day presentation versus a pitch deck presentation. For a demo day, the emphasis is on delivering a visually appealing presentation with minimal text. Since the audience may be seated at a distance, it is important to focus on visual elements that can be easily seen and understood. The presenter plays a crucial role in conveying the information and engaging the audience.

In contrast, a pitch presentation that is intended to be emailed should be self-explanatory, as it may be viewed on a laptop monitor where smaller fonts can be read comfortably. It is beneficial to track the recipient's activity on the presentation, such as whether they have read all the slides, as this information can inform the frequency of follow-up emails and help gauge their level of interest.

These considerations and tools for tracking viewer engagement are particularly valuable when seeking investment opportunities. Startups can utilize pitch deck platforms that offer features to monitor investor activity, which can play a critical role in securing funding.

How to create a great pitch deck?

Your pitch deck is one of the most important tools in your arsenal. If you're pitching your startup idea or product, it's an opportunity to make a lasting impression on potential investors. And while there are many different types of decks out there, the best ones focus on three key points:

1. What problem do you solve?

2. How do you solve that problem?

3. Why should someone invest in you?

The presentation itself shouldn't take longer than 15 minutes, and it should be easy to follow along.

What should be in an Investor Pitch Deck?

When creating a pitch deck, it's important to remember that you only have a limited amount of time to capture your audience's attention and persuade them to invest in your company. Your deck should be concise and easy to understand, while still providing enough information to show that your business is worth investing in.

Some key things to include in your pitch deck are an overview of your business, information about your target market and competitors, your product or service, how you plan to make money, and a summary of your team. You should also have a section highlighting the risks and challenges associated with your business, as well as what sets you apart from the competition.

A number of authors, venture capitalists, startup founders and evangelists have created different versions of what they consider required elements to successful pitching presentations. Most of them agree on the following investor pitch deck outline requirements:

1. Problem
2. Solution
3. Product
4. Market Size
5. Business Model
6. Underlying Magic
7. Competition
8. Better/Different
9. Marketing Plan
10. Team Slide
11. Traction / Milestones

If you're looking for more specific advice on creating a pitch, Slidebean team can guide you through the whole process.

Remember, investors have limited time, so be sure to prioritize key elements like the problem you're solving, your target market, the competitive landscape, your unique value proposition, and your financial projections.

What is the purpose of a pitch deck?

A pitch deck is a presentation used by startups and business that provide potential investors with a brief overview of their business. The goal is to pique the investor's interest and get them interested in learning more about the business. The investor deck should include information about the company, its products and services, its target market, how it plans to make money, and the team behind it. It's important to make a strong case for why the investor should invest in your company.

A well-crafted slides can be an effective way to get funding for your startup.

How much does it cost to make a pitch deck?

There is no one-size-fits-all answer to this question, as the cost of making a pitch deck will vary depending on the level of detail and complexity involved. However, on average, you can expect to pay around $1,200-$6,000 for a high-quality investor deck. You can check Slidebean's prices here.

The Best 30+ Pitch Deck Examples, Templates & Tips:

If you made it here, you are probably looking for inspiration to create a pitch deck for your own startup. Yeah, you’ve come to the right place. Let me start by saying that this might not be the best approach to take when pitching investors: “Each investor deck should be tailored to the company’s strengths." Let's begin by covering some basics:

The story you tell about your idea, team and concept validation (yes, metrics!!) is what will ultimately determine if your deck is appealing or not. Still, getting some inspiration from previously successful startups is definitely a good place to start.

We have a video about how to create a pitch deck for investors.

1. Airbnb Pitch Deck
2. Uber Pitch Deck
3. Facebook Pitch Deck
4. Slidebean Pitch Deck
5. Sequoia Capital Pitch Deck
6. Investor Deck Template by 500 Startups
7. Peloton Pitch Deck
8. Buffer Pitch Deck
9. Doordash Pitch Deck
10. Tesla Pitch Deck
11. Monthly Pitch Deck
12. Youtube Pitch Deck
13. Investment Proposal
14. Business Plan Template
15. Go To Market Strategy Template
16. The Startup Pitch Deck Template
17. Film Pitch Deck Template
18. Guy Kawasaki Pitch Deck Template
19. Ycombinator Pitch Deck Template
20. Go to Market Strategy Template
21. Brex Pitch Deck Template
22. Sparkcharge Pitch Deck
23. Loom Pitch Deck
24. SuperHuman Pitch Deck
25. Aircall Pitch Deck
26. The Startup Pitch Deck Template
27. Linkedin Pitch Deck Template
28. WeWork Pitch Deck Template
29. Bioshock Game Pitch Deck
30. Cryptocurrency pitch deck

Find more than 100+ templates here

1 - Airbnb Pitch Deck Template

The Airbnb Pitch Deck is one of the most searched references on the internet, probably because it’s a company so familiar to us all. As you will see, this is a classic 10 Slide Investor Deck template, most startups are using these days.

We’ve also taken the liberty of redesigning the original slides using Slidebean's Pitch Deck Templates, and wrote a full article about the process and a teardown of the original content. You can find that here:

USE AIRBNB TEMPLATE

This is the Original Airbnb Pitch Deck slide layout:

1. Cover or title slide
2. Problem
3. Solution
4. Market Validation
5. Market Size
6. Product
7. Business Model <<< KILLER SLIDE!
8. Market Adoption
9. Competition
10. Competitive Advantages
11. Team Slide
12. Press
13. Users Testimonials
14. Financial Model

The killer slide in this presentation is their business model slide because it lays out their revenue model in the simplest possible way. They make a 10% commission on each transaction, period.

Also, notice how simple the problem slide has been laid out on the presentation: 3 simple bullets are enough to portray the problem.

Even though we redesigned the original elevator pitch, the simplicity and the small amount of elements in each slide was inherent from the original deck. As we’ve mentioned before, less is more when talking about presentations.

2- Uber Pitch Deck Template

For the ninth anniversary of the founding of Uber, it's co-founder Garret Camp shared the first slides they created in late 2008. At the beginning, Uber was originally called UberCab, and it has evolved from a simple idea into a major platform that has improved the car service industry.

Here you have Uber's 25 slide deck! There's a lot to be learned from their first ever pitch:

USE UBER TEMPLATE

3- Facebook Pitch Deck Template

It’s rather hard to imagine a world without Facebook today. But back in 2004, 21 year old Eduardo Saverin was just another entrepreneur trying to convince people to put money into a growing company called thefacebook.com, co-founded by him and his friend Mark Zuckerberg.

The story about how they founded one of the most successful companies in history was dramatically portrayed in the 2010 movie: The Social Network. Mark Zuckerberg himself has admitted that the movie, as many other biopics, is inaccurate in many aspects. But he also acknowledges that the movie gets a lot of details right.

One of them is that Eduardo did in fact go to New York in 2004 at the time when thefacebook.com was launched, to try and sell Facebook’s initial idea of ads to potential clients.

Facebook’s original pitch deck was basically a media kit containing the company’s value proposition, key metrics and Online Marketing Services.

At that time the company wasn’t making any money from The Facebook, so their presentation wasn’t based on revenue traction (actually they were still figuring out their business model overall). Instead, they bet on solid numbers such as their user engagement, customer base and growth metrics.

USE FACEBOOK TEMPLATE

Here's the Facebook Pitch deck outline:

• Cover or title slide
• Killer opening quote
• Solution
• Product Description
• Market Validation
• Vision
• Market size
• User Demographics
• User Engagement ✓
• Growth Metrics
• Services
• Contact Us
• Killer closing quote

The biggest difference you’ll find from this presentation to an investor deck used today is that there’s no Problem Slide. Facebook was pretty much creating the necessity for college students to interact in the digital world. A created necessity that turned so real and massive soon enough it was obvious it would need to transcend colleges and universities in the US.

4- Slidebean Pitch Deck

Our slide deck at the 500 Startups demo day was the culmination of a 2 startup accelerator process, hours of rehearsal and dozens of adjustments thanks to the feedback from our mentors. Pitching on a Demo Day event is very different from pitching to an investor on a one-on-one meeting. I've blogged about it before:

Related Read: A complete guide to creating a pitch deck presentation

Furthermore, if we advertise Slidebean as a presentation builder, our presentations need to ROCK, which does put a lot of pressure for any demo day or on stage pitches we need to do.

Here's the latest version of our deck:

‍USE SLIDEBEAN TEMPLATE

Slidebean's Pitch Deck slide layout:

1. Cover or title slide
2. Question for the audience
3. Product slide
4. Traction-1 << KILLER SLIDE RIGHT HERE!
5. Traction-2
6. Traction-3
7. Market
8. Problem-1
9. Problem-2
10. Problem-3
11. Product Demo
12. Product-1
13. Product-2
14. Product-3 (Presentation Templates)
15. Product-4
16. Market
17. Business Model
18. Team Slide
19. Summary << KILLER SLIDE REMINDER!
20. Contact/Closure

Notice the BIG difference in the number of slides. Remember this is a demo day deck, so it is expected that somebody will be standing in front of the presentation.

Most slide deck format have very little text and only one or two large images, so you can sweep over the presentation much faster. If you look at the video, you'll notice that each slide stays on the screen just a few seconds.

5- Investor Deck Template by 500 Startups

12 Slide Investor Pitch Deck by 500 Startups

500 Startups is a leading global venture capital seed fund and startup accelerator headquartered in Silicon Valley with over $350M AUM.

This investor deck template is ideal for initial VCs and Angel Investors. If they ask to see your pitch deck, this is what you want to send. The outline of the investor deck mainly focuses on your startup's growth metrics and traction.

USE INVESTOR DECK TEMPLATE

‍

6- Sequoia Capital Pitch Deck

Since Sequoia Capital has quite the reputation for investments, it makes sense to take a page out of their book. This slide deck outline is perfect for companies that are getting ready to develop a pitch when seeking investors. Similar to a business plan, a pitch helps to answer potential questions that an investor will have before putting up their money in your business. This presentation slide deck has slides that build upon each other to create your overall pitch.

USE SEQUOIA TEMPLATE

Each slide of the pitch deck will help you walk your potential investors through the investment opportunity you’re offering them. The slides included in the Sequoia Capital Pitch Deck Template each have a specific purpose that leads them down the path of discovery into your pitch

1. Problem: This slide is your opener. You’re presenting the problem that your target market has and works to set up your pitch.
2. Solution: This slide follows up the problem by showing your solution to the previous slide’s problem.
3. Why Now?: This slide is the perfect opportunity to discuss the market validation that exists.
4. Market Size: Give your potential investors a chance to see what your share of the market can be once funded.
5. Competition: The competition slide is where you can show your market research skills by showing what competitors currently exist in your market, and how your solution is a better fit for consumers.
6. Product: Your product slide is where you get a chance to really get down to the meat and potatoes of the product you’re offering and what investors are putting their money into.
7. Business Model: Most investors want to see a solid business model that will create returns for them.
8. Team slide: This slide is your time to shine a light on all those behind the company.
9. Board/Advisors: This one is an additional slide that can be useful for discussing others that play an essential role in the company and the potential for growth.
10. Financial Model: This slide is helping to get the investor to see your current success before moving on to the final slide, fundraising where you’re giving the investor the ask of your pitch.
11. Fundraising: Your final slide is almost like your call to action. 
12. The Sequoia Capital Deck can be changed to fit your particular needs, such as removing slides or revising the order of slides presented. 

Related read: What is a pitch deck presentation

7 - Peloton Pitch Deck Template

Peloton broke the fitness industry with their stationary bike system which connects users and trainers via the internet.

The company, founded in 2012, has now a line of gym equipment and sells monthly subscriptions to enjoy live and on-demand classes. Their mission: "Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime". Do you have a business idea for this industry in mind? We recreated the pitch deck that Peloton used to obtain funding. Check it out!

USE PELOTON TEMPLATE

The slides that comprise this deck are:

1. Cover
2. Contents
3. Target Consumer
4. Consumer Promise
5. Brand Values
6. Who we are (2 slides)
7. Brand Wheel (16 slides)
8. Recap

8 - Buffer Pitch Deck Template

This is the presentation deck Buffer used to raise $500,000 for their startup, as redesigned by Slidebean. The highlight of this deck is the traction slide, which the founders describe as the critical one for their success.

USE BUFFER TEMPLATE

This investor deck contains the following slides:

1. Cover
2. Social trends quotes
3. Social media question
4. Queue your updates
5. Traction
6. Milestones
7. Business model
8. Social media landscape
9. The effect of buffering
10. A sharing standard (2 slides)
11. Team
12. Email

9 - Doordash Pitch Deck Template

DoorDash is one of the most well-known food delivery companies in the United States right now. Back in January 2020, they made the country's largest third-party delivery system. Yet, as a startup, they've come to that out of pure hard work and well-aligned perfectionism, it seems. 

Doordash is also looking to reduce food waste through Project DASH, by the way. In Xu's own words: "At DoorDash, we have one goal: to get whatever people need in their hands as efficiently as possible." 

The Doordash investor deck is an excellent example of a pitch using traction to backup your business. 

USE DOORDASH TEMPLATE

10 - Tesla Pitch Deck Template

Tesla is a constant surge of news. From the electric car for masses with accessible price points to the newest model being launched in 2021, Tesla Motors’ latest insights over the past few days include being ready to join the S&P 500 at S&P Dow Jones. Reserved for leaders in top industries, this is an exclusive market-cap-weighted index in the stock market. But what did a company like Tesla do when it came down to starting financials? Let’s take a look at Tesla’s pitch deck, shall we? And we’ll also share insight on our revamped Tesla deck template with you.

USE TESLA TEMPLATE

11 - Monthly Pitch Deck Template

The average small business has 42 SaaS tools and spends ~$200K/yr. The problem is, there's no centralized overview of this stack. Founders see themselves often  checking that a tool is indeed being used by all the seats they are paying for. When attempting to find a platform to organize this, we saw a lot of them were focused on businesses larger than 100 employees. These are not known brands; they are companies that operate mostly on outbound sales. 

But these small businesses, like us, at Slidebean, have a problem. The average company under 100 employees has 3.6 duplicate apps, 2.6 orphaned subscriptions, and an average of 17 platforms per employee. And this is, of course, continuing to grow. 

So how can we solve this for small businesses, where there's an absolute focus on optimizing expenses. With Monthly (Renamed as Recurring), we can connect to their accounting software and to their emails to collect invoices, we can measure user activity using SSO and their Gsuite logs- but most importantly, we can offer Smart recommendations. This is the investor deck:

‍

USE MONTHLY TEMPLATE

This pitch deck contains the following slides:

1. The Monthly app
2. Traction‍
3. ‍The problem‍
4. ‍The solution‍
5. ‍Target customer
6. Business model‍
7. ‍Go-to-market plans
8. Rollout plan
9. Competitors‍
10. ‍Team

Recommended video: How to pitch new ideas to investors?

12- Youtube Pitch Deck Template

Youtube’s pitch deck was used in 2005 when it had less than 10,000 users. It was actually quite straightforward. They used an elementary version of a 10 slide pitch deck to go up in front of Sequoia Capital for fundraising. Still, the company was able to raise $3.5 M in that Series A round November of that year. This cost around 30% of the stakes in the company.

USE YOUTUBE TEMPLATE

13- Investment Proposal Template

An investment proposal is the driving tool during a meeting with potential investors. It’s a presentation that covers critical company information and metrics, hoping to get investors interested in funding a company, product, or project.

USE INVESTMENT TEMPLATE

14- Business Plan Template

The Business Plan is a crucial step in starting your own business because it represents the goals you want to achieve and outlines how they will be accomplished.

The Business Plan is a formal, written statement of the goals that your new venture plans to achieve. It's also an overview of how it will do so- these might be things like marketing strategies or costs for production equipment you plan on renting out when necessary (there are many activities involved in running any type businesses). There can vary depending upon what industry one belongs too but this particular presentation template can be used as one way to create your own business plan, or if you want something more formal and detailed than what's possible with just words on paper - it might provide some helpful insight into how other people approach their planning process!

USE BUSINESS PLAN TEMPLATE

15- Go To Market Strategy Template

The go-to market strategy is a plan that details how an organization will place its products in the market to reach maximum penetration and profitability. It includes all functions of business, from launching new items or campaigns down through tracking results after they're released - it's very detailed. What is your go-to market strategy? This template will help you summarize it in an engaging way!

USE GO TO MARKET TEMPLATE

16- The Startup Pitch Deck Template

What you should include in your pitch deck is a question that entrepreneurs have been asking themselves for years. There isn't an accepted set of contents, but there's some common ground among VCs and angel investors as to what they expect see when looking at pitches (and in which order). The new template we created distilled from benchmarking dozens venture backed startups takes this into account so all candidates will be clearer on where their strengths lie!

USE STARTUP PITCH DECK TEMPLATE

17- Film Pitch Deck Template

This powerpoint template will help you to plan out your finances for the film. It includes pre-made slides that are customized with different funding plans, investors and production staff available so all it takes is simply plugging in numbers or choosing from one of our suggested options!

USE FILM PITCH DECK TEMPLATE

18- Guy Kawasaki Pitch Deck Template

Guy Kawasaki is a well-known Silicon Valley startup guru. He is the author several books and was one of the original Apple employees. So when he releases a template for creating a pitch deck, people listen. The template is based on his experience as an entrepreneur and investor, so it's worth taking a look at if you're looking to raise money for your startup. His 10 pitch deck slides have been an inspiration to many, and his 20-minute presentation format will help you get your point across with efficiency.

USE GUY KAWASAKI TEMPLATE

19- Ycombinator Pitch Deck Template

YCombinator came out with a pitch deck template that's not very aesthetically pleasing. We get it, they wanted to give you the “blank canvas” so your company branding could shine through but maybe went too far by giving this blank slate such an ugly appearance!
In any case we've taken matters into our own hands and made some style changes for better aesthetics as well as more functionality. We hope these help.

USE YCOMBINATOR TEMPLATE

20 - Go to Market Strategy Template

A go-to market strategy is the key to success for any company. This detailed plan will help you reach maximum profit from your product as it's being sold, and if used correctly can get approval on even difficult projects! Our free template provides all of these tools that allow one presenting their plans easily without sounding too repetitive or formal

USE GTM TEMPLATE

21- Brex Pitch Deck Template

Brex is a startup that has come to the market with an innovative corporate card for technology companies. They recently allowed investors and potential clients access their Series B pitch deck, so we took advantage of this opportunity by redesigning all slides in order better showcase Brex's progress thus far.

USE BREX PITCH DECK

22- Sparkcharge Pitch Deck

Sparcharge is a startup that raised $7 million in seed funding, and Slidebean was responsible for writing and designing their pitch deck. The deck was very successful in conveying the company's value proposition and vision, and it helped them to secure funding from top venture capitalists. The design of the deck was clean and professional, and it made use of strong visuals to help tell the company's story. The slides were also easy to navigate, which made it easy for investors to understand the information presented. Overall, the pitch deck was an important part of Sparcharge's success in raising funding, and it served as a great example of the power of a well-designed presentation.

Check these Slides

23 - Loom Pitch Deck

You've probably heard of Loom, the company that is shaking up the way we make communicate. With their simple and easy-to-use platform record quick videos to update your team and cut down meetings by 29% (according to their website). As part of an experiment, our Pitch Deck Design Team create a deck based on what we know, or they've shared. This was the final result:

Check Loom's Slides here

24- SuperHuman Pitch Deck

The pitch deck design team at our company is always experimenting with new ways to create slide decks that are both informative and visually appealing. Recently, they have been focusing on creating that are based on what they know or have been shared with them. This allows them to create more customized and relevant designs that can better address the needs of our clients.

Superhuman inbox is a superhero app that comes with all sorts of cool features. It looks gorgeous and blazingly fast, so you can get your work done in no time. Since we like the app, we challenge our team to design the slides for them and here's the result:

25- Aircall Pitch Deck

A well-designed pitch deck can help an entrepreneur communicate their story in a clear and concise way and can be a key tool in securing funding. However, designing a pitch deck can be a challenge, as it requires distilling complex information into bite-sized chunks and conveying it in an engaging way. That's why we decided to redesign Aircall's pitch deck as an example. We wanted to show how a pitch deck can be both informative and visually appealing. Here's the result from our design challenge:

‍

Use Aircall Template

26- TheStartup Pitch Deck Template by Slidebean

Crafting a stellar pitch deck is no easy feat. To make sure your startup gets the attention it deserves, Slidebean has developed an amazing template for you to tailor and refine! We'll work side-by-side with you so that nothing stands in between your business goals and success - check out our new presentation guide today!

Get this Template

27- Linkedin Pitch Deck

LinkedIn has skyrocketed to success, becoming the largest professional social networking site in the world with a vast population of users growing daily. But before LinkedIn became this global phenomenon and leader for online connections, they had to pitch their vision of an online platform connecting professionals worldwide - which later led them into meeting Greylock partners! Reid Hoffman even publicly released his series B pitch deck including advice on how it should be constructed so that other aspiring entrepreneurs would have insight as well. With such incredible ambition pushing its idea forward, no one can bet against what's next from this revolutionary network.

Get this template

28- WeWork Pitch Deck Template

WeWork fuels entrepreneurial spirit and corporate success with powerful real estate solutions. Founded in 2010, it has since blossomed into a buzzing global community transforming the way companies do business by providing physical spaces that nurture productivity, well-being, efficiency and growth - all backed up by an impressive $1 billion funding valuation of $10 billion!

Get this Template

How to design a pitch deck for investors?

A pitch deck is an important tool when pitching investors. It helps you present your business idea clearly and concisely, so they understand exactly why their investment will be profitable.

The first step is to create a list of all the things that need to be included in your pitch deck. For example, you may want to include:

- A clear description of your product/service

- An overview of your company's mission statement

- Your target market

- The benefits your product offers

- How much money you expect to raise

- Why your startup is unique

- What are your plans for growth

Once you have created this list, you can begin designing your pitch deck. You'll need to choose a template that best suits your needs. We offer over 100+ different pitch deck templates that can be used as inspiration.

How to write a successful pitch deck?

Mastering the art of creating an irresistible pitch deck can seem like a daunting task, but it shouldn’t. We're here to guide you through the process. First and foremost, you need a compelling narrative that showcases your business idea, market opportunity, and growth potential. Keep your pitch deck concise and visually appealing, with clear, simple language that gets straight to the point.

Remember, investors have limited time, so be sure to prioritize key elements like the problem you're solving, your target market, the competitive landscape, your unique value proposition, and your financial projections.

Now, if you're feeling a bit overwhelmed or simply want to supercharge your pitch deck, Slidebean's Agency Team is here to save the day. Our seasoned experts have a proven track record of helping companies raise more than $300 million in funds, and they're eager to help you reach the same heights. From crafting a compelling narrative to designing stunning visuals that captivate investors, our Agency Team will work with you every step of the way to create a pitch deck that not only looks great but also delivers results. With Slidebean by your side, you can focus on what you do best - building your business - while we take care of the rest.

Pitch Deck Presentation Service

Slidebean provides a premium service for startups, entrepreneurs, investors, and creatives who want to make better presentations. Our team of experts designs amazing slide decks every week. We want your audience to understand what you do and why you do it. If you want to start a new project, you can do it here: Slidebean Presentation Design Service

Besides the pitch deck examples we shared here, we have created, curated and redesigned several investor deck and set them as templates on our platform. Our presentation templates provide a fill-in-the-blank outline that can kick start your presentation workflow. Create a pitch deck that gets you funded. Browse templates from the most successful startups on the planet. Check them all here.

Get 100+ Templates