We started experimenting with Youtube as a content marketing channel a couple of years ago. Came up with a few series concepts, including;
All of these FAILED. Why?
That’s until we tapped into this video:
THOUSANDS of people watch this video every month, and we can very clearly track how it has affected conversions, and of course the ROI of the production.
More importantly, it’s a constant, no-maintenance source of traffic and customers. While the initial investment is high, it’s ROI exists in perpetuity.
A script made FOR Youtube.
Production value: The green screen/digital animation background makes people stick around.
SEO, SEO, SEO: We wrote this script to target this specific keyword, and made it to the top! We now rank #1 for ‘pitch deck’ searches on Youtube (which happens to be the second most popular search engine on the Internet).
Producing a weekly video like this requires at least 2-3 people:
I write the scripts and show my face (about 8 hours of work per week).
Paula handles the shooting/production and first editing cut (about 16 hours per week).
Elena does the digital animation. That takes most of her time. She can do one video per week with little time for any other tasks.
Then the rest of our marketing team handle the distribution, subtitles, covers and launch, probably 8-16 hours of work.
VidIQ to find keywords and track success.
Final Cut Pro for editing.
Adobe After Effects for post.
Great info on what you did right and the resources required!! Any advice for companies who don’t have the manpower to pull that off? Where would you save time if you had to? Anyone used firms or freelancers that they could refer?
Weekly is not necessary, it’s certainly hard to pull off.
Youtube is all about SEO- otherwise videos won’t rank.
I started a Youtube channel of my one (shameless plug) which I manage on my free time :slightly_smiling_face: - While this is non-business content, I’ve seen very similar behavior and the content/script formula replicated.
If you search for ‘Pitch Deck’ on Google, our video shows up now, as well as our landing pages. More real estate for our valuable keywords (run the search in your own geos and let me know if it shows up).
How do do it cheaper?
Any stats you can share on ROI of your top blogs vs this video
This is one of our best performing blog posts:
You can check out this article on how we managed to rank there: The REAL cost of content marketing: turning $70K into $200K
There are thousands of articles online on how to grow your SEO, that are obviously focusing on their own SEO, among with stories of influencers making a living from it. Yet, nobody seems to be looking at the real cost behind it. But, worry not, we're going to do that right here, right now.
So that article, alone, has brought at least 392 paid users. That’s already hundreds of thousands of dollars in revenue.
Revenue from customers that came from Youtube:
CEO at Slidebean/FounderHub. TEDx Speaker. 500 Startups Alum. 40-under-40.