You don't need to invest millions to attract an audience and build a community on social media. With the right tools, you can get a lot of exposure with little money (or even no money at all!).
Creating a budget is not the most exciting thing to do, but it is necessary in order to distribute your expenses correctly. Every relevant company is already investing in social media marketing because it has enormous benefits for their products or services. So when creating your budget it is recommended to check how much money your competition is spending, to have an idea where you’ll fit in the market.
With this in mind, I have formulated two budgets, one that has no cost at all and the other one that goes up to $100 a month. This will allow you to compare and decide which one is more fitting for your company.
Visual design is the way to go if you want your company to stand out on Social Media. Through graphic design and great photography you can create a strong connection with your audience and consequently, transmit your brand’s identity. The human brain process images faster than text, so we will naturally tend to be more attracted to visuals; that’s why images create more engagement in social media than just publishing plain text content.
Squarespace is a great website builder, with support for pages ranging from blogs to eCommerce. Among the tools they offer Squarespace Logo is a big time and money saver, since it lets you create a logo in minutes, with pretty impressive results.
With a low-resolution, watermarked logos are free, and with just $10 you can have a finished high-res logo.
If you’re on the need for high-resolution photos but you don't really want to spend on it, Unsplash is the page that you are looking for. All the photos available on Unsplash can be copied, modified, distributed and used at no cost, including for commercial purposes. They post 10 new photos every 10 days, so be sure to check it regularly. You might also want to read about alternatives to stock photos.
Yeah, of course we’re suggesting Slidebean. While our platform is focused on making presentations, you can hack it to design nice social media content without hiring a graphic designer. But, what do we mean by “hacking” it? Well, you can create any idea that you want in the slides, and by just taking a screenshot of it you will have an image that you can use as visual design in your social networks.
With over 100,000 icons, Noun Project is a website that aggregates and catalogs symbols that are created and uploaded by graphic designers worldwide. If you want to try it as a free member it is a requirement to give credit to the creator. Also, with $1.99 you can purchase royalty free icons. On the other hand, as a NounPro member you have unlimited royalty free icons and there’s no need to credit the creator!
The good thing about fonts is that you can choose between PNG & SVG file types, which lets you scale them infinitely and re-color them as you see fit. They also have an awesome Mac App, in case you’re an Apple user.
This site is a global online marketplace that offers tasks and services starting at just $5.
Here are a few tips that will help you when buying in Fiverr:
Well, there’s no such thing as a free meal, and the same goes for ads. If you want something good, you need to invest some money to get it!
If you're ready for real pro tips on Facebook ads, you might want to check out this article: Pro Facebook ads tips you haven’t heard about
The main difference that Twitter Ads has from the others is that you can target people by the tweets or hashtags that they have published, or by the people they are following.
This advanced twitter companion tool is a site that tracks what you, your friends, and everyone else is favoriting and retweeting on Twitter.
To Slidebean, this tool has been very helpful since it has helped us gain twitter followers with engagement and conversion. Also, we dedicate less time managing social accounts and we get more ROI in the process!
You can schedule (in an optimized way) posts to Twitter, Facebook and LinkedIn with this this awesome application. Buffer makes it super easy to share any page that you’re reading.
Although this is something you probably already know, Facebook Insights is a source of data that allows you to easily track the performance of your Facebook page. It also helps you drive strategic marketing decisions. What you learn with these insights can guide you to adjust the content on your Facebook posts, so when you publish it you can reach your target audience more effectively.
By upgrading to Buffer Pro you unlock these features:
This really cool social network works as a news website where users can post content of any kind, such as text or direct links. Content is upvoted/downvoted and ranked according to its relevance, which means that the front page of Reddit will give you only content that the community is really excited about.
Reddit is divided in subreddits that range from broad subjects like Entrepreneurship, to any niche audience you can think off. Believe me, if it exists, it’s on Reddit.
Here are some tips when using Reddit..
This social network is by far one of the most growing communities ever and has one of the world’s largest ads platforms.
With Instagram ads, you can drive awareness, increase customers and share your story with a highly engaged audience!
The process of setting up, running and tracking campaigns is similar to what you do with Facebook ads! Nonetheless, if you're new to advertising on Instagram or even Facebook, here's an overview of how to get started:
1. Create a Business Page & Profile
2. Set Up Ad
3. Determine Budget
You can also promote your company organically on Instagram with these tips that I’ve gathered for you:
The self-serve ads on Reddit are sold on a CPM basis. In other words, you are charged a certain amount per every 1,000 impressions.
Now that you have a broader perspective, it's your time to sit and think where should you be spending some money on and where you shouldn't. Let us know in the comments if any of these tactics worked for you.