We did a bold experiment in Facebook: Creating one live video every day as part of our Slidebean LIVE initiative. The idea was to leverage Facebook's Live features and the social/organic variable to publish relevant content to our users and potential customers. Here're the results!
Startups have changed the way small and medium-sized businesses work and they just keep on doing it all over again. In recent years, a new trend has appeared: the merger between marketing and sales at startups, causing to close the gap between both activities such as customer acquisition.