Pitch deck structure: What to Include in a Pitch Deck outline

15 Best Investor Pitch Deck Examples from Successful Startups

Pitch deck structure: What to Include in a Pitch Deck outline
October 10, 2019

A pitch deck outline is the standard document used by startups to present their case to investors; it’s a brief deck comprised of about 10 to 20 slides. While an effective communication tool, its use is very widespread mostly because it’s what an investor expects to see before meeting a prospect, and even an extended version of that presentation is what ends up being used most of the meeting.

With how competitive and complex the process to raise money is, it’s not an exaggeration to say that a pitch deck can make or break your company: when done correctly, pitch decks can really go the whole nine yards.



First things first, this is the standard pitch deck outline:

  • Problem
  • Solution
  • Business Model
  • Competition
  • Founding Team
  • Marketing Plan
  • Fundraising

We’ve actually gone through the trouble of looking at the most popular pitch deck references, and concluded that those elements are the absolutely most essential slides your document must have.

Here’s a comparison table:

pitch deck outline example

While different authors and accelerators disagree on certain points, the pitch deck structure remains rather unchanged. It follows a recognizable presentation storytelling resource we call the three-act structure (More on that here). In the first act, it’s critical to engage your audience, capture their attention and establish the status quo. In the second act, your story should be developed to build excitement about the business opportunity, by providing numbers that are as irresistible as they are irrefutable. The third act is where the rubber meets the road and you deal the killer blow, making your point about why investing in your company is a fantastic opportunity.

Remember, investors aren’t there to like you or fall in love with your team. They are there to make money, and the more you can convince them that their investment will be returned tenfold, the better.


First section: status quo

The first two slides should provide the company name, founder team members, hero images and an elevator pitch. Let your audience know why the founding team members are the rock stars of the company. Text should be five to seven descriptive words of the product or service. You may want to select hero images that showcase a person actively using your product or service.

The problem should be summarized in a one to four fashioned bullet points that are easy to understand. The solution should be presented in a layout that shows three key benefits of your product or service. The business model is a key slide in your sales presentation. Lay it out carefully, clearly and with as few words as possible.

Second section: how we are disrupting the market

Name your competition and outline why you can beat them. Point out their weaknesses and talk about why your company has the advantage. Creating a founding team slide lets the investors know your company has the skills to reach milestones.

Third section: we rock and you should invest in us

The marketing plan slide is another key element. Your potential investors will want to know: “How are you going to get those millions of dollars in revenue?” Be sure to lay out short- and long-term customer acquisition strategies that answer that question. Focus on the metrics of unit economics of how much it costs to acquire a customer and the LTV (Lifetime Value of Customer). These metrics are the heartbeat of any company.

A full breakdown on these sections, and the contents of these slides can be found on our Complete Guide to a Pitch Deck.

- Recommended: Pitch Deck Design Service 😉

Pre-built pitch deck outlines - Templates

Investment pitch decks

Most of the references mentioned above have made their outlines publicly available. We took the liberty of redesigning the slides that were most outdated, and making them available to you, as a free download or as a starting template on our pitch deck creator.

investor pitch deck by 500 startups
Download this Template

This investor deck template is ideal for initial approaches to VC's and Angel Investors. If they ask to see your pitch deck, this is what you want to send. The outline of the investor deck mainly focuses on your startup's growth metrics and traction.

facebook pitch deck
Download this Template

Facebook’s original pitch deck was basically a media kit containing the company’s value proposition, key metrics and Online Marketing Services. We’ve taken the liberty of using the exact same information and redesigning the original pitch deck. Check it out here!

Sequoia pitch deck
Download this Template

Sequoia is one of the most well-known venture capital firms in Silicon Valley. They specialize in incubation, seed stage, startup stage, early stage, and growth stage investments in private companies. This Sequoia Capital Pitch Deck takes a page out of their book. This template is perfect for companies that are getting ready to develop a pitch when seeking investors.

ycombinator pitch deck
Download this Template

We've taken the liberty of re-bulding the YCombinator pitch deck template in our platform, and came up with a few style alternatives. . The deck you see here follows the structure proposed by the YCombinator team, with a much, much fresher look.

investment proposal pitch deck
Download this Template

From the first to the last slide on this investment proposal template you will wow your clients with your organization and potential. Perfect for meeting with potential investors and creating a name for your company.

Slidebean Pitch Deck Consulting Services

At Slidebean, we offer pitch deck consulting services to help you perfect your pitch and win over investors. Our team of experienced consultants will work with you to understand your business and craft a pitch that showcases your unique value proposition. We also provide feedback on your delivery, so you can be confident that you're putting your best foot forward when it comes to pitching your business. Whether you're raising funds for a new startup or looking to grow an existing business, our pitch deck consulting services can help you get the funding you need. Contact us today to learn more.

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Pitch deck structure: What to Include in a Pitch Deck outline
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