Company Profile template sample: how to build one

May 1, 2020
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What is a Company Profile Template?

A company profile template is a marketing tool that showcases your brand’s products, services, and activities. A powerful company profile template presentation should be more than just a brochure. It vibrantly showcases your business and engages with stakeholders about your company’s offerings and unique qualities.
Did you know that 14% of start-ups fail because of poor marketing? If you have just launched a new business, or are an SME entrepreneur, you know that any interaction with your stakeholders is a valuable opportunity to make an impactful and lasting first impression.

Not convinced of investing in one? Here are more reasons:

Why You Need a Company Profile

  • It creates an opportunity for collaborations. Your profile acts like a dossier that highlights the philosophy and roadmap of your business. Stakeholders can decide from it if you are the right fit and possess the same business ethics that aligns with their own goals.
  • An effective profile can raise capital, win investors, differentiate you from your competitors, and persuade clients. All of which ultimately leads to your business growth.
  • It creates your brand identity through storytelling. You can share your brand story, company culture, strengths, and achievements through this simple presentation.
  • With the right positioning and segmentation, your company profile complements your brand promotion and sales strategy.
  • It is a complementary and dynamic brand awareness tool that can help you create new business relationships and penetrate new markets.

How to write a Company Profile Template

Image contains a company profile template

You need to create a killer profile for your business that doesn’t bore your audience. An effective one is a combination of stunning design and engaging content. Starting a new business is all about costs, costs, and costs. Does this mean you have to hire a graphic designer to make one? It can be a solution, but this is also what our company profile templates are for.

Practical Designs that Pop

We think that company profile presentations are the way to go. Why? Because every business is fluid and ever-changing. Numbers go up, new products get added, and new achievements happen every year. Having an adaptable and dynamic template would, therefore, be ideal in keeping your stakeholders up to date on the latest information. Besides, you should be proud of your achievements and showcase them to the world.

Slidebean provides presentation decks that can be used as an introduction to your client directly, included in your email signature, or used on other digital marketing platforms such as social media. You can pick from a list of impressive designs to suit the feel of your brand. Either way, the presentation decks are well organized and all you have to do is inject the elements of your business such as your team, mission and vision, important statistics, services you provide, and so on.

But also, here’s why our decks can help you stand out. We actually provide decks that have been proven to work! One example is the renowned Airbnb deck. This presentation successfully raised $600K when used by company founders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk.

Now that we have established the advantages of using company profile templates, let’s talk about YOUR pitches. Because Slidebean templates are adaptable, you can easily change your company profile to include information that resonates with your audience. You can now skew communication that strikes a chord with different stakeholders without having to create an entirely new presentation. Save yourself time in the future by developing different versions with concise information that appeals to different groups. Such include different decks for communicating with the media, sponsorship organizations, clients and your business collaborators.

Compelling Content that Engages

Since our company profile templates have been designed to accommodate all the essential info you need to create an effective impression, all you have to do is inject your business stats and info. Yet many company profiles just get thrown in with the rest of the pile when deemed a snooze fest.

What exactly makes a company profile boring? Long wordy texts of vision and mission statements on top of dense tables and long product descriptions fit the bill. The new age of consumers and organizations have redirected their appeal from lengthy traditional details to the innovative, edgy, and creative approach. So how can you add a little magical ‘oomph’ to your company profile? The secret is storytelling.

If you want to stand out, you have to pull on some heartstrings. Putting a face behind your brand as well as injecting personable content is the way to go. Include your brand story such as what drove you to start this business, and what your beliefs are. Instead of droning on about what your business offers, let your content engage with your customer. Realign your pitch to focus on what your business can do for them instead.

To Tie Things Up

I hope this article ended up being useful to you. Here I leave you with one last piece of marketing advice. Always ensure your company profile ties up with your brand strategy. A consistent alignment in communication is key to building a strong and memorable brand. Also, don’t forget to update your company profile annually as your business expands.

Download Company Profile Template

CEO at Slidebean/FounderHub. TEDx Speaker. 500 Startups Alum. 40-under-40.
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