If you’re thinking about how to virtually pitch a VC, chances are you’re offering such a meeting amidst challenging physical conditions for whatever reason. You could also be saving up on quickly escalating traveling costs and sparing up on your business meeting times by resorting to a video chat or phone call every once in a while. Or you can easily be playing the card of presenting your pitch deck VC’s quickly as your chance to make it into their portfolio.
Whichever is the case, and especially for other reasons not mentioned here, there are a set number of fundamentals to take into account as you start doing live presentations or pitching remotely.
We’ve put a few pieces of advice together in terms of how to virtually pitch a VC. We hope they’re of great use for you since we all started navigating a global pandemic such as COVID-19.
Make the best of these physically challenging times! Word of mouth through TechCrunch is that investors are excited to write checks during the pandemic. So let’s see how to make the best out of the virtual pitch deck world now!
1. Make your virtual pitch as good
When you’re pitching remotely, you need to aim for your virtual pitch to be as good as a live one. Make it even more significant, if at all possible.
If you haven’t already, consider having saved a VC a commute as a great advantage to delivering a great pitch deck. However, to get there, you need to do it right from the very beginning.
Defining five fundamentals on how to virtually pitch a VC starts by acknowledging that you’re starting off losing to a certain degree. It’s the hard truth. The lack of human presence voids any chance for that social gain of being face-to-face. But we’re not old-fashioned human contact admirers who think that’s the only way to do business. The world is moving drastically to remote online affairs in broad terms, as well.
So, we might start off looking like we can’t beat a live demo day or in-front-of-the-audience live event. Yet, we need to come out winning much more in our online efforts. The capacity and means are there. It’s time to make the best of them! Let’s move forward to see how.
2. Consider the differences
It’s time to acknowledge that you’ll probably deliver a different experience via Zoom, video call, or online means than you would if you were to first step up on stage by the time investors take a look at you. So, start by considering what going online for a pitch would change from what you’d do if you were at a live event.
Just study those characteristics. Go through your investor pitch deck as a whole, the one you’ve got memorized for live pitching, and assess if there would be any crucial changes by delivering the same pitch via virtual means.
Chances are you won’t find any significant disruptions to the structure you currently have. Your material would be the same. And your speech would also most likely stay intact, so value that, too.
Start by acknowledging that the change might just be one in your head and that of your potential audiences. This change of mind should be strengthening for you as it’s easier to think everything’s quite the same to be able to act more confidently around it. Don’t let your mind play tricks on you.
And if you do, and if there are indeed considerable changes, then consider that a part of your worklist. These are thus the areas in which you should be focusing to define how to best pitch a VC online soon. Reconcile those.
Once you solve them, you have a solid start to a pitch online for a VC. Let’s see what else you should consider.
3. Know whom you’re pitching
Stop! Look into that VC you’re hoping to start pitching remotely. Find out what their focus is. Figure out where they invested in the past. Also, take an in-depth look into their interests. Can you define their way of thought? You’re looking to figure out how your business fits into the investor’s mold in any way.
If the answer to the questions above is you’re not of the VC’s main interest, then you have options. One is to give your pitch, still. Yet, do so knowing that their answer might not be favorable. Then, also think about what you’re gaining from this exposure and time spent.
And the other is to look elsewhere. Dig into those investors for whom you are, indeed, a perfect fit in the general scope of items.
The main point here is not to take your company versus investor fit lightly. Paying attention to this fact alone can save you tons of work, time, energy, and direct you to more successful business efforts.
4. Learn about your financials almost by heart
Provided pitching remote will offer a more private scenario, you can already contemplate a VC asking the type of questions in which they’re most interested. So, towards the end of your call, you might uniquely jump into a private matter and have the type of meeting with your potential investor for which you’d typically wait a few days. Prepare for that.
The worst that can happen is for you to be well-prepared for a scenario that never takes place. There’s no real loss in that. Either way, your financials need to be a piece of data you know thoroughly well. And leave those aspects on which you need to find out more for subsequent meetings.
One thing we know for sure is that pitching a VC online lends itself a more private scenario than a public pitch deck competition, for instance. Be ready for the next step as a direct result of your virtual pitch.
Rather than speed ahead to a semi-furnished pitch in terms of your business figures, traction, and all that utterly meaningful data, take some time to know your stats, company performance, market stance, and more! It will all come in very handy as you face your investors online.
5. The quality of your pitch deck design
Now, one thing is for sure. You can’t pitch online with low-quality visuals. As your pitch deck will be the only point of reference when you pitch a VC virtually, your images, graphs, the color, and font choices of your slides simply need to shine. When we say this, we don’t just mean they need to stun. They, on the contrary, need to impact positively thoroughly. Knowing how to virtually pitch a VC starts by making sure you have the most unique and compelling pitch deck possible.
On this note, we know our share of stunning quality pitch deck design. So, if our pitch deck design services could lend you a hand in making sure you’re there to send your pitch via PDF or link, feel free to ask for a quote. Best of luck in all you do!
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