The ultimate

Model Template
for startups

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A spreadsheet built
by founders, for founders

You have one job as company CEO: don't run out of money. Having predictable revenue and using that information for company decisions is critical: it allows you to calculate your runway, to estimate how fast you can scale and deploy your efforts faster.

This spreadsheet is the one Slidebean has used for 5+ years to manage our (profitable) operation. It was developed by Caya, our CEO, in cooperation with our investors at Carao Ventures, and has evolved time and time again to become the backbone of our operations management.

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Project future revenues usingreal industry data

financial model template spreadsheet

Built natively in Google Sheets and fully-compatible with Microsoft Excel

financial model template, expenses

Cap Table functionality to estimate Seed and Series A funding

financial model template

Support for up to 4 projected business models

financial model estimation

Automatically estimate your team scalability based on performance

financial model assets

Working capital, capital expenditures and asset depreciation

Financial modeling for startups

What is a financial model?

A Financial Model is a summary of a company's revenue and expenses. Using historical data, a Model allows the business to track KPIs such as gross and net margin, as well as forecasting future performance, based on critical metrics such as customer cost of acquisition.

For startup founders and small business owners, the Financial Model is a fundamental tool for managing the business and making educated business decisions about the company's future.

There's no need to reinvent the wheel, though. There's a standardized set of variables included on a financial model template that most executives are familiarized with.

Main parts of a financial model

Financial modeling SG&A

Selling, General and Administrative Expenses summarizes the majority of the company's costs, from payroll, to marketing, sales, rent and services.


Assets owned by the company, such as cars, computers and servers are stored here and their depreciation is automatically calculated for tax purpuses.


Costs of Good Sold may be used differently across industries. It usually accounts for the cost of materials and inventory. For software companies, servers are usually accounted for here.


Estimating revenue and projecting it accurately is key. It's also relevant to connect these predictions to their associated COGS and SG&A requirements.

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Get a free copy of our
Financial Model Template

This is a functional model you can use to create your own formulas and project your potential business growth. Instructions will be included on the front page.

Financial Model Example
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