News / Blog website Financial Model Template

  • Estimate the monthly growth of your website traffic, and video views, based on new content published.
  • Estimate revenue based on four business models: advertising, affiliate revenue, subscriptions, and partnerships.


Spreadsheet Only

Google Sheets + XLS
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Spreadsheet + Bootcamp

Bundle value: $278
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Flexible + Simple

A financial model for businesses that generate revenue via ad impressions, affiliate links, and content subscriptions.

You can estimate ad revenue based on three main sources:

- Programmatic Ads:
based on CPM or CPC from platforms similar to Google AdSense, or Outbrain.

- Video Ads: assuming you generate CPM-based revenue from your video views.

- Newsletter Sponsorships: based on the amount of subscribers in your newsletter, and the average open rate.

On the Affiliate Revenue revenue line, you can estimate that a given percentage of your Website Visitors or your Video Viewers makes a purchase from one of your affiliate partners.

Assuming that your website has a premium content subscription, you'll be able to estimate subscription revenue.

Using a conversion rate from website to subscriber, you can calculate an MRR (subscription revenue).

Financial Model preview

Color-coded sheets that cover the basic expense and revenue categories for any financial model.

Cap table icon
Cap Table

Estimate equity and convertible note rounds of funding, from Pre-Seed to Series C.

Financial Model documentation preview
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Documentation & Support

A complete knowledge base, and phone support available from our financial analysts.

Financial Model Template for a
Blog / News website

Available in Microsoft Excel
and Google Sheets format

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Need a custom model?

Financial Model Consulting

Our team can help customize your spreadsheet and train you on how to use it to run projections. We've helped hundreds of companies create models, from mobile apps, to crypto and real estate.
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