Mobile App Financial Model Template

Google Sheets & Excel

Google Sheets +  Excel Template

With our Mobile Apps Financial Model you'll be able to:
  • Estimate growth based on MAU (Monthly Active Users) and your ability to convert them to in-app purchases or subscriptions.
  • Estimate the App Store and Google Play Store commissions for in-app purchases and subscriptions.

Spreadsheet Only

Google Sheets + XLS
View Demo

Spreadsheet + Bootcamp

Bundle value: $278
Learn More
Financial model spreadsheet example

Three financial modes in one

Project your company growth using any combination of ad revenue, in-app purchases and subscriptions

You can estimate ad revenue based on the number of active users, and the amount of sessions they start on a monthly basis.

We factor in avg time per session, avg session length and avg ad impressions per session.

Finally, we multiply that by the average CPM (cost per mille).

For in-app purchases, we use an average spend per active user to estimate revenue.

The model also accounts for the App Store and Google Play fees, and the payout delay for the revenue (usually 1-2 months).

Finally, you can also estimate transactions that happen outside of Google and Apple's ecosystems.

Using a conversion rate from active user to subscriber, you can estimate the MRR (subscription revenue) for your mobile app.

You will be able to estimate the percentage of users in monthly subscriptions vs annual subscriptions, as well as the App Store fees for each one of them.

Upward arrow indicating growth or progress.
Mobile App Dashboards

Custom dashboards to track monthly active users and revenue distribution.

Financial Model preview

Color-coded sheets that cover the basic expense and revenue categories for any financial model.

Financial Model preview
Cap table icon
Cap Table

Estimate equity and convertible note rounds of funding, from Pre-Seed to Series C.

Financial Model documentation preview
Book icon
Documentation & Support

A complete knowledge base, and phone support available from our financial analysts.

Financial Model Template for
Mobile Apps

Available in Microsoft Excel
and Google Sheets format

Avatar gesturing toward a finance chart

Need a custom model?

Financial Model Consulting

Our team can help customize your spreadsheet and train you on how to use it to run projections. We've helped hundreds of companies create models, from mobile apps, to crypto and real estate.
Talk to Sales
Slidebean logo
© Copyright 2024 Slidebean Incorporated. All rights reserved.
Made with 💙️ in New York City and San Jose