Financial Model Template for
Mobile Apps

Google Sheets + Microsoft Excel Template

  • Estimate growth based on MAU (Monthly Active Users) and your ability to convert them to in-app purchases or subscriptions.
  • Estimate the App Store and Google Play Store commissionsfor in-app purchases and subscriptions.

Three financial modes in one

Project your company growth using any combination of ad revenue, in-app purchases and subscriptions

You can estimate ad revenue based on the number of active users, and the amount of sessions they start on a monthly basis.

We factor in avg time per session, avg session length and avg ad impressions per session.

Finally, we multiply that by the average CPM (cost per mille).

For in-app purchases, we use an average spend per active user to estimate revenue.

The model also accounts for the App Store and Google Play fees, and the payout delay for the revenue (usually 1-2 months).

Finally, you can also estimate transactions that happen outside of Google and Apple's ecosystems.

Using a conversion rate from active user to subscriber, you can estimate the MRR (subscription revenue) for your mobile app.

You will be able to estimate the percentage of users in monthly subscriptions vs annual subscriptions, as well as the App Store fees for each one of them.

Mobile App Dashboards

Custom dashboards to track monthly active users and revenue distribution.


Color-coded sheets that cover the basic expense and revenue categories for any financial model.

Cap Table

Estimate equity and convertible note rounds of funding, from Pre-Seed to Series C.

Documentation & Support

A complete knowledge base, and phone support available from our financial analysts.

Financial Model Template for
Mobile Apps

Available in Microsoft Excel
and Google Sheets format

Need a custom model?

Financial Model Consulting

Our team can help customize your spreadsheet and train you on how to use it to run projections. We've helped hundreds of companies create models, from mobile apps, to crypto and real estate.
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