What is a Slide Deck Presentation? 100+ FREE Templates for 2022

15 Best Investor Pitch Deck Examples from Successful Startups

What is a Slide Deck Presentation? 100+ FREE Templates for 2022
March 19, 2021

Being a founder is complicated, and one of the toughest challenges doesn't have to do with running your startup. Instead, it's when you have to present to investors. You've finally landed a presentation after grinding through endless calls and emails. You need to be as prepared as possible, and one tool is essential. 

The slide deck presentation helps get your point across to investors. In a slide deck presentation, you put the utmost essential information. However, creating one can sometimes feel overwhelming. Founders often have questions such as what goes into a slide deck? What doesn't? This article will cover everything you need to know about slide decks. Plus, where you can find the best slide deck templates. 

What is a PowerPoint Slide Deck?

Think about Kleenex or Lysol. You reference any tissue or spray disinfectant by using those names. The same happens with slide decks. For years, founders have used PowerPoint to create slides and present them to investors. So, the term PowerPoint Slide Deck became commonplace. 

For example, a PowerPoint slide deck is a set of presentations with a central topic and a specific audience. So, yes, a slide deck can have more than one presentation. 

The term PowerPoint slide deck has become commonplace, but all it means is that you're using PowerPoint for your slide deck. Right now, there are many other platforms with which you can create your presentation. So, the proper term should be slide deck, and let's dive more into that. 

What's the difference between a PowerPoint and a Slide deck?

The difference between a PowerPoint deck and a Slide deck is that a Powerpoint deck uses PowerPoint to create the slides. A Slide deck can use other software such as Google Drive or this one. 

PowerPoint belongs to Microsoft, so it's mainstream. In fact, for years, it dominated the slide deck sector, but things have changed. There are more options to get your point across, with better technology, accessible platforms, and improved designs. After all, a slide deck needs to look good to engage your audience. 

Most presentation software is easy to use, but some more than others, yet it can be time-consuming. So, if you don't want the hassle of building your own slide deck, you can use Slidebean's templates. They make it easy and accessible to create them on the spot. 

That's the difference between a PowerPoint and a Slide deck. Now, let's talk about the uses a slide deck has.

Related article: Best Pitch Deck Templates

What types of presentations can you give on a slide deck?

So, what do you use a slide deck for? Slide decks are aids for your presentation. So, they usually have the most important content for you and your audience. 

Slide decks can work as reminders for you as you navigate the content of your presentation. They can also guide the audience with essential graphics or data. 

You can present an almost infinite variety of topics on a slide deck, but the most common is in the startup world. Its use goes back to the earliest days of Silicon Valley. The legend goes that the term originates from founders reaching out to investors using a projector. 

Back then, the projector displayed the information against the wall. Each slide was transparent and contained only a small amount of data. 

The presenter had to remove one slide and place another one to change it. So, yes, we've come far, but tradition still remains. You still have to be efficient and straightforward with your slide deck. 

One of the most common uses for a slide deck is to explain what a company is. This includes its origins, mission, vision, and future plans. You can also have content such as a financial model or explain a new product. 

As we've progressed in how we do business, we've migrated more towards efficiency. So, regardless of the type of presentation that you're giving on a slide deck, you must aim for it to be short. Time is of the essence, both yours and the investors'. 

What is the importance of a slide deck?

As we've seen, a slide deck helps the presenter display more information to the audience. After all, it's almost impossible to remember everything that you have to present. 

The audience also needs extra cues to maintain attention throughout the presentation. So, a slide deck is essential because it contains information that complements what you're presenting. 

Without a slide deck, your audience might lose a bit of track of the presentation. This happens especially when there is a lot of data you could present in graphics and charts. 

Slide decks are vital because they also help you with cues. They are aids that help you remember what you're talking about. In addition, a slide deck can set the pace for you and your crucial audience. 

Remember that, in most cases, your audience is investors. Telling a story is vital for getting people on board with your company. A slide deck is an essential part of storytelling, but there's a big question that many founders might have. What information do you put in a slide deck? We'll discuss this in the following section

What must my slide deck have? 

In the startup world, a slide deck is crucial. It's the tool that will get your investors' attention and funding. So, a slide deck must have information that's vital for them. 

As we've mentioned before, it also works as a guide for you, so the information must be perfectly harmonious. Here are some crucial slides that your slide deck must include. 

What's your value proposition? 

There's a saying that goes: keep it simple, stupid. So this slide is usually very brief. That's what you need. Think about it like this: if you can't tweet what your company does and where it brings value, it's not clear enough. The same applies to the first slide. It should contain your company's value proposition. 

To complement this first slide, you can use comparisons between your company and some more prominent names. Again, though, use them with caution. The one thing that will help your first slide stand out is the second slide. 

What problem are you solving?

Your startup needs to solve a problem. Otherwise, there's no appeal to it. So your slide should have the problem that you're solving. It should be clear and concise, but in a way that's appealing. Remember that efficiency doesn't mean that you have to push storytelling aside. 

In fact, the slide deck becomes a crucial tool in explaining the problem. In addition, you can use graphics and charts to get your point across. So, take full advantage of it when presenting the problem. 

What is your solution?

Along with the problem, this slide is one of the most important slides. For every situation, there's a solution, and your startup might be the one to do so. So, take full advantage of your slide deck and include the solution in it. 

Investors want to know how you're going to solve the problem. Also, they want to understand that solution. So, this slide must be clear, easy to understand, and appealing. You're coming to fix a problem, and the slide deck improves the challenge of reaching investors for you. 

What is your strategy going forward?

There are many vital elements that you must include in your slide deck. One of them is what you see as your path in the future. Of course, investors know that nothing is for certain, but they want you to have a plan for the months and years to come. 

So, a clear strategy is vital in your slide deck. It can include everything from sales strategy to a financial model. Plus, it can consist of a roadmap, traction, and validation. What's important with this slide is that you're clear about what challenges might come. 

Who are you?

Who you are is beyond the members of your startup. Sure, the slide deck must include your team, but it doesn't stop there. Investors want to see a team that can handle a variety of topics, such as for example, financials. 

Another essential topic to include in who you are in the competition. After all, by understanding your competition, you understand yourself. So, be sure to have it. Finally, don't be afraid to talk about where you come from. 

Investors have varied upbringings. As a result, they relate to the struggles of creating and running companies. So, talking about what drives you as a founder is valuable, but don't think that you should put aside your human values because the process is stressful. 

The same goes for creating a slide deck. It can be daunting. In fact, these slides that we mention are only some that you can include. IF you feel that you can use more guidance through this process, hit us up. We can help.

How to create a Slide Deck:

1. Root for consistency

Your slide deck should be consistent. What this means is creating slides that look alike, display the same range of colors, apply the same fonts, and everything goes along the same broad line. A unified format helps give people the sense that everything is part of the same unified story.

Slide deck example

2. Picture perfect

Use good pictures, especially those that also tell a story. Use as few words as you possibly can throughout your presentation. And remember that you’re not reading the slides, they’re just there to guide you as much as your audience. 

3. Care for transitions

Think about the way you’re transitioning from one slide and topic to another. Work more on revealing information as you go along rather than presenting everything at once. All of your transitions should contribute to your storytelling. And they should make your presentation a smooth and effortless experience for your audience.  

4. Slides are last

Like we’ve been saying, you want to focus on your story. Be clear on the message you want to convey and how you’re going to deliver your presentation. 

Think about the reactions you want to raise in your audience. Consider your VCs and their primary interests. Also, think about your potential consumers and any potential business partners. Then, as the last step to your mental work, start creating the slides that show the picture you have in mind.

Slide deck opportunity slide example

5. Keep your business focus

Don’t want to think too deeply about the style of your slides? You can always just use pitch deck templates. Those are pre-filled template slides with a particular topic or user need in mind. The idea is for them to help you customize a previously outlined design for a new presentation. Use them to save up on time and design efforts and tailor them to your company.

6. Make the most of pictures and videos

Use the technique Aaron Weyenberg, a slide deck master, calls dupe-and-mask. According to Weyenberg, you should bring the viewers’ attention to a part of an image while making the rest transparent. And, you should follow this up with showing the whole picture at the end. With this technique, you direct attention to certain parts for emphasis and avoid losing people’s interest in the entire image. 

For videos, Weyenberg suggests never using the auto-play option. Though it might sound like a good idea to rely on this option to keep the flow going, any faux pas to its workings can end up disrupting your presentation. Keep control on your side to start the video whenever you want that to happen, instead.

Image contains a slide deck example

7. Let the audience speak

When you’re delivering a pitch, you want people to be able to reach you. For any kind of presentation, the best way of knowing the impact you had is by listening or studying up on people’s responses. 

End your pitch with your contact information and open yourself up to dialogue. Make sure the audience can ask questions and give feedback. Doing so is an excellent way of improving and following up with potential business contacts.

Where to Find the Best Free Slide deck Templates in 2022?

So, we've covered everything you need to know about slide decks. Still, one crucial question remains: where do you find the best slide deck templates for 2022? Well, we got you covered. 

Slidebean has the best slide deck templates in 2022, and we have the experience to prove it. We've helped thousands of founders pitch to investors and land crucial funding. We at Slidebean can also help you fine-tune your financial model. Plus, if you have an existing slide deck, we can help you improve it. 

So, check out these slide deck templates and write to us if you need more help with your slide deck.

We have a video about how to create a slide deck for investors.

The Best slide deck templates:
  1. Airbnb Pitch Deck
  2. Uber Pitch Deck
  3. Facebook Pitch Deck
  4. Slidebean Pitch Deck
  5. Sequoia Capital Pitch Deck
  6. Peloton Pitch Deck
  7. Buffer Pitch Deck
  8. Monthly Pitch Deck
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Giving more successful presentations

Do you want to read more on how to make better presentations? Check our CEO’s article on slide deck presentation design, or take a look at Slidebean Agency for more information on all things startup pitch deck related.ion on all things startup pitch deck related.  

What is a Slide Deck Presentation? 100+ FREE Templates for 2022
Angelica A.
Freelance and Remote Web Content Writer is the current hat under which Ang keeps on the global move. Writing blogs, website content and (especially) Facebook ads for diverse small businesses, entrepreneurs and international parties is part of the common work under Ang's belt. Otherwise, you'll see Ang riding a motorcycle on their vegan way out of theater rehearsal.
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