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Lead generation is one of the ultimate business goals of our era. After all, that is why you are reading this post in the first place. According to the research, as much as 85% of B2B marketers say lead generation is their most important content marketing objective.
But with so many competitors wanting the same thing as you, it is getting increasingly difficult to hit the bull’s eye. It leaves most marketers wondering – how can I increase the number of leads?
Although there are many ways to achieve this goal, writing is still among the most productive content creation tactics. For this reason, you need to understand how this process works and what to do to improve your business writing. In this post, we will show you 12 tips to lift up leads through writing.
The more people can see your posts, the higher the odds of earning more leads. This makes keyword optimization extremely important for your sales efforts. Before you choose the title and start making an outline, you need to conduct a keyword analysis to discover crucial words and phrases.
You probably know the majority of niche-related keywords already, but each topic is specific and you have to utilize the most effective solution. Google’s Keyword Planner is always a good starting point, but you can also find many other tools in this field. These apps will reveal relevant keywords, thus helping you improve the overall search ranking of the posts.
A title is the first thing people see when they conduct a search and eventually visit your website. It makes this element of content creation incredibly significant, so you need to make sure that all headlines sound attractive and appealing. A title is essentially about making a promise that your article is going to fulfill soon afterward.
Your job is to inspire curiosity or even shock people, thus inviting them to click your link. Although there is no general formula on how to make a good title, tools such as CoSchedule Headline Analyzer can assist you in finding the right option. It is software that suggests a proper word balance, optimizes character length, and creates scannable headlines to find the best construct for your topic.
Posts that generate the largest number of leads are structurally simple and easily readable. They allow people to skim through text and detect key points within seconds. This is exactly why almost 40% of people prefer list-based posts and headlines.
Articles that suggest “10 Ways to Write a Great Blog Post” or “How to Increase ROI by 15%” have traditionally been interesting to average users. That’s because such content promises quick answers and highly practical tips and suggestions. It doesn’t mean that all of your posts have to follow the same pattern, but the vast majority of articles should definitely rely on this format.
Have you ever asked yourself one simple question - why users consume online content at all? If not, here is your answer – it’s because they are looking for a solution to the specific problem. Regardless of the niche, people always want you to give them instructions, show how things work, or explain different procedures.
A study revealed that buyers consume content before making a purchasing decision, with half of the customers reading 3 to 5 pieces of content before taking the first step towards making a purchase. You should exploit this fact and provide followers with practical solutions that lead directly to your landing pages, additional content, or product reviews.
Gone are the days when marketers were able to generate leads using brief 300-word posts. If you want to convince customers that you have a solution to the problem, you must provide them with substantial and convincing evidence. However, this is not possible if you are not an expert in the given field.
A recent survey acknowledged that the ideal length of a blog post is around 1.6 thousand words. It really proves that modern consumers demand quality content that can cover topics from all angles and explain every little detail of a product or service.
Expert articles without a dose of personal touch will only get you so far in the lead generation process. If you truly want to convince people to trust you and follow your instructions, you have to show the human side of the business and reveal your personality, too.
James Dennis, a content creator at the cheap writing services, explained it briefly: “Costumers will immediately notice if you write without passion and excitement. It’s great to know everything about your industry, but it’s even better to approach people like a real human being and not some alienated Mr. Know-It-All. This is the only way to build trust and inspire followers to take action upon reading your posts”.
We all know that calls to action (CTA) have a powerful lead generation effect, but there are all sorts of different models you can apply in this field. This makes a lot of marketers confused, so our suggestion is to leverage slide-in CTAs to lift up the number of leads through writing.
This feature shows some interesting results in terms of submissions, click-through rates, and conversion rates. Traditional CTAs that you find at the bottom of a blog post often go unnoticed, which minimizes their efficiency. Slide-in CTAs don’t bother website visitors but they successfully grab users’ attention, which makes them much more productive and user-friendly than other CTA formats.
We already mentioned that you need to publish high-quality posts in order to generate more leads. However, content quality can take an extra leap forward. You can create premium or exclusive content available only for users who are willing to leave their personal information in exchange.
This is a nice lead generation tactic in case you already developed a wide base of loyal followers. These are the people who trust you and want to give you leads in exchange for the latest statistical findings, expert guidelines, industry reports, and similar types of promising textual content.
Guest blogging is one of the most productive methods of boosting your website’s traffic indirectly. It’s a chance to go beyond the borders of your own blog and present yourself as the key opinion leader in the niche through other sites.
Of course, you need to fulfill quality-related requirements before getting the opportunity to write guest posts. Guest posts must comply with the same principles as your own articles. Let us remind you that you need to:
Engagement and interaction are the two preconditions of a fruitful content creation. You always need to check user comments and see how they respond to your posts. Following their suggestions, you can also improve the style of writing and come up with topics that surely inspire your audience.
But there is one more trick that can increase the odds of generating fresh leads. Namely, you should answer user comments with statements followed by CTAs. That way, you don’t only engage with the target audience but also give them another chance to take action based on your instructions.
It would be perfect to achieve website traffic that ensures successful lead generation week after week, but it’s highly unlikely if you don’t promote your content through other channels of communication. Fortunately, there are dozens of ways to market your blog posts and increase the number of leads.
You should utilize the existing email lists to notify receivers of new content. There are also social networks such as Facebook or Twitter, so don’t hesitate to share links on your pages. Besides that, you can always invest in paid ads and searches, or do the automated content push, or use outreach and online partnerships to make posts more visible.
Now that you’ve seen how to skyrocket leads using textual content, you should learn one more important trick. Always measure the results of your posts to find out what makes the biggest impact on readers and determine which topics fail to inspire user interest.
Simple tools like Google Analytics will help you to learn everything there is to know about your content – the number of shares and comments, bounce rates, time spent on page, etc. With such powerful insights at your disposal, it will be a lot easier to plan new topics and focus on content that really generates the majority of sales leads.
Content creation is the most powerful lead generation tool of our time. At the same time, writing is one of its key components and you really need to learn all tricks in order to raise brand awareness and increase user interest.
In this post, we showed you 12 tips to lift up leads through writing. Do you already use some of these tactics? Do you have other interesting suggestions to share with our readers? Feel free to leave us a comment and we’ll be glad to discuss it with you!