What is a Pitch Deck presentation template?

April 24, 2020

What is a pitch deck?

A pitch deck is a brief presentation used to introduce your business or business ideas in front of an audience, typically of investors. What is a pitch deck template, then, do you wonder? 

What is a pitch deck template?

A pitch deck template is a stock version of a business pitch that has been previously outlined with slide content to be customized as users see fit. 

What is a pitch deck template according to the Oxford Dictionary, though? Our friends at Oxford define this as “A preset format for a document or file, used so that the format does not have to be recreated each time it is used.”

What makes a pitch deck template successful?

A great pitch deck template should include the most important areas of your business plan. It should be multipurpose to be able to share or download your presentation to different audiences, which can range from investors to actual customers online. We’ve described pitch deck variations before in case you want to go deeper into the diverse pitch deck versions later. 

For now, a successful pitch deck template will make it easy for you to address the main areas you need to touch upon in a particular context. And it will prevent you from making some of the most common mistakes during pitch deck presentations. 

Here are some pointers to help you choose what business pitch deck template you’ll use next.

What should be part of a pitch deck?

A winning pitch deck template will help you dazzle your audience with a business idea. As your main goal is to make a great impression with your audience and get them excited about your business, an effective pitch deck template needs to be well lined up with the relevant content to achieve that. Remember the main goal is to get people interested in your business for them to be interested in funding your company or at least talk more seriously with you about it. 

What is a pitch deck template’s right length?

Pitch decks are generally agreed to be best when short and to the point. Making very long presentations is a very common (and somewhat rookie) mistake. Rest assured that bibles long worth of text in a presentation template will end up in your audience losing focus. 

A good length for a pitch deck template is 10 to 15 slides max. However, keeping the slides to a minimum will help you and your audience focus on the most important and key areas of what you need to cover.

What is a pitch deck template?

Let’s go back to the initial question, then. And we will now define what makes up for a successful pitch deck template. Most commonly, and in terms most often agreed by major theorists, a winning pitch deck should at least include the following slides:

Slide 1: Company information

To open up your presentation, a successful pitch deck template should allow you to fill in your name, the position you hold in the company, and your contact info along with a tagline. Make sure the template displays these details in good sight for people to be able to reach you. You should be easily accessible to your clients and investors.

Slides 2 and 3. Value proposition and problem 

With the right template, you should be able to choose the order in which you want slides to appear. However, a great pitch deck template should allow you to speak of the problem you’re solving with your business idea. And it should also contain a slide through which you will speak of your business value. 

Keep your value proposition short and simple while we’re at it. It should really be a matter of one sentence that is not only self-explanatory but also very memorable.

Slides 4 and 5: Solution and product

A solution slide should be an easy edit in your chosen pitch deck template, as well. Use it to explain how your company will solve the particular problem you just presented. 

Also, the slides up to now are ways to introduce your product. So there definitely needs to be a product slide to a serious pitch deck template. 

It’s good to build a presentation’s story up to this point. We’ve discussed the importance of storytelling before in case you want to take a look at that principle. Mainly, though, use your product slide to share examples, a product demo, show pictures or stories that can captivate your audience’s attention.

Slides 6 and 7: Market size and business model

Every pitch deck presentation should include a description of the targeted market size. It should furthermore let you add sources to prove your credibility. 

Say you don’t have specific metrics. Then try to predict the size of your target market. This slide needs to help your audience be aware of your business’ potential.

As for your business model slide, make sure it serves to identify your main sources of revenue. You need to use this to show how you plan on making money. 

While the strategies you define here might change in the future, investors should be able to see you’ve really thought this one out.

Slide 8: Your competition

Get into your competitive environment. You should definitely know better than anyone who your competition is. 

Once you define your competitors, also describe what your competitive advantages are. You can use a second slide for that, hoping the chosen template allows for such edits and additions. 

In filling this slide, consider what you’re offering that no one else amongst your competitors does. Display your alternatives and advantages clearly. 

Slides 9 and 10: Your star team and financials

Any respectful pitch deck template will include a team and financial slide. 

Use the team slide to describe who else is behind this business. Only include key members, though. Give credit where credit is due, but also make sure investors understand how well-fit your team choices are; founding team especially. Stress your collective professional abilities. 

Use this slide to let potential investors know if you have other funds lined up from any other sources. If you do, include the reasons why they chose to invest in you. 

Then move on to explain how you plan on using any upcoming funds. In the end, this is the bottom line as to why you’d be using a pitch deck template. 

Convince your audience that their money will be put to good use, and securely grown. 

If you can, describe your planned budget and how you came up with the presented amount you hope to raise now.

By all means, make sure you have a traction slide in your chosen pitch deck template. If there’s a slide in which investors are very interested, it would be this one.  

Examining which templates are worth it

A suitable template, such as any of ours, will help you with all the points above - and sometimes even a lot more. They’re meant to point you in the right direction in terms of content, of course, but also of style, fonts, and your visuals. 

Make sure you can edit images to your liking as we do with our images features. 

A pitch deck template should also spare upon your time and energy so you can focus on the actual presentation content. This is why we’ve resorted to AI-powered design that tests thousands of configurations for every slide in a fraction of a second. We then select the best one, based on a series of traits we’ve predefined, saving users considerable time for a stunning design. 

All in all, keep your presentations short and use a leitmotiv throughout with a compelling story to keep your audience engaged. Start by editing our amazing startup pitch deck templates now. 

Angelica A.
Freelance and Remote Web Content Writer is the current hat under which Ang keeps on the global move. Writing blogs, website content and (especially) Facebook ads for diverse small businesses, entrepreneurs and international parties is part of the common work under Ang's belt. Otherwise, you'll see Ang riding a motorcycle on their vegan way out of theater rehearsal.
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