Company Forensics

Elon Musk: A Paradox of Genius and Controversy

In this article, we explore the tech industry's evolution through the lens of Steve Jobs and Bill Gates.

Who created PayPal? Here's its history

Elon Musk: Love him or hate him, there's no denying the controversy surrounding this tech titan. In this video, we've dug deep to decode his enigmatic persona,

Who makes the Hummer EV (and why does it exist)?

The PayPal mafia has helped create thousands of startups, but how did this company come to exist? Here's its fascinating story

Why Is Amazon Alexa Dying?

The Hummer EV is baffling. It's an electric SUV but it's massive, expensive, and not so eco-friendly after all. So, why does it exist?

What Happened To Nokia And How It's Still Alive

The Amazon Alexa is dying, but it once was its star product. So, what happened? Here's why the Echo, and Alexa, were complete failtures

The Eduardo Saverin Settlement: how much did Mark Zuckerberg pay?

Nokia was once the dominating phone in the world, then it disappeared. Now, it's making a comeback, and here's why it's important

How Red Bull Rules The World by Selling Nothing

In this article we explore the Eduardo Saverin settlement, after he sued his Facebook co-founder, Mark Zuckerberg for cheating him out of his shares.

The Steve Jobs Pixar Story: How He Almost Went Bankrupt

Red Bull rules the marketing and energy drink world, but they sell nothing. Here's how they do it!

What happened to Subway? It’s not only about Jared.

Steve Jobs saved Pixar, but at a heavy cost. In fact, he almost went bankrupt. Here's the fascinating story of how it happened.

Is Omaze a scam? Find out how the famous charity works!

What happened to Subway? It's demise is more than just Jared Foegle. Subway fell because of a lot of factors, many of which contributed to its success.

What happened to Google Inbox? How Google Killed It!

Omaze offers dream experiences and fabulous prizes. Plus, it's got the backing of celebrities, but is Omaze a scam? Read this article to find out.

How the Rappi founders created a unicorn

People loved Google Inbox, but now it's gone. Why did Google decide to ditch this great idea? Read this article to find out

What happened to General Magic?

Rappi is one of Latin America's most important startups. But, how did it get to the top? And is Rappi a perfect company? Read to find out.

Smartwatch vs Swiss watch: the decline of traditional watches

General Magic is the greatest company to fail. Here's its fascinating story, the characters behind it, and how it managed to change the world.

Boosted Board out of business: the story behind the fire

It's the new battle: Smartwatch vs Swiss watch. In this article, we look at how Apple is beating the Swiss watch industry.

With a brief declaration on Boosted’s website, Russakow told the world that it “will continue to pursue strategic options under new ownership.”

What happened to Pebble?

What is Duolingo and why is it worth $2.1 Billion?

What happened to Pebble Watch? In 2012 it became the most successful Kickstarter campaign at the time with over $10 million pledged.

Why Twitter is shutting down Fleets: the failed copycat

It's is now worth billions. But what is Duolingo and how did it get to have such a value?

What happened to HQ Trivia?

Twitter Fleets is shutting down because it failed compete with the original concept of stories, even though others have succeded at copying Snapchat.

What happened to Google Glass?

While the HQ Trivia business model was flawed, it was a mix of bad business decisions, and a peculiar personality that brought it to its demise.

Arturo Pardo

What happened to Google Glass was a combination of price, bad press and lack of contextual vision from the management team.

Zune Vs. Ipod: How Microsoft Challenged Apple (And Lost)

When was Zoom created? How Eric Yuan beat Skype

The so-called 'Microsoft iPod', officially called Microsoft Zune needed to have all the parts of the equation right from the start, and they didn't.

Who Owns Zappos? Here's Why This Giant Bought The Shoe Company

If you google Zoom and successful, you'll be surprised to see articles praising the software as far back as its launch in 2013. Why? Meet Zoom's CEO Eric Yuan.

Zappos is the epitome of customer service and revolutionary corporate culture. Much of it was due to one of its co-founders, Tony Hsieh.

Who bought Yahoo?

Ripple vs XRP: a misunderstanding worth millions

In the end it was Verizon who bought Yahoo in an attempt to salvage the former $125 BN company

Understanding the difference, XRP vs Ripple was key to defending or condemning the company after the SEC investigation started.

What happened to Vine?

Tilt crowdfunding story: a downfall foretold

We throwback to 2018 to find out what happened to Vine, as well as some key aspects of its rise and fall, including Twitter's acquisition of the company.

Angelica A.

The Tilt crowdfunding fundraising platform, akin to KickStarter, IndieGogo or GoFundME, aimed at helping users raise funds

What happened to the Concorde?

What was Shyp, and how it died

What happened to the Concorde? In this article, we answer this question and dive deep into the fascinating history behind this iconic aircraft

What happened to Myspace?

What was Shyp? Let's say you wanted to ship something to the other side of the country. They would just pick up your package right from your doorstep.

Monserrath Vargas

After the release of Facebook, what happened to Myspace was a downfall combined with a series of terrible mistakes.

What happened to MoviePass?

What happened to Motorola? A brief history

What happened to MoviePass was simple: it was too good to be true.

What happened to Juicero? The Doug Evans story

Motorola was a pioneer in mobile communications and helped shape entire markets with groundbreaking products, but is Motorola still in business?

Monserrath Vargas

Doug Evans and the Juicero Juicer have become the poster child of the occasional absurdness of Silicon Valley. So, what happened to Juicero?

Is Jawbone Going Out of Business?

Monserrath Vargas

Jawbone, known at the beginning as AliphCom, first stood out for the quality of its headphones and wireless speakers and later, for its wearables.

Bankrupt: a brief history of the creator of Forever 21

Uber scandals: the Uber CEO controversy

It was the embodiment of the American dream: the creator of Forever21 is not one, but two immigrants that rose to the top of the clothing retail industry.

Why did Toys R' Us close down for good?

Kalanick's time in Uber was driven by an alpha-male philosophy that led to controversies piling one on top of the other.

When did TikTok come out?

Why did Toys R' Us close down for good? The answer spans many topics and, no, it was just Amazon. In fact, most of the wounds were self-inflicted

Elizabeth Holmes: sociopath or criminal?

TikTok is a cringe-fest but it's also the most downloaded app in a quarter, ever. So when did TikTok come out and how did it rise to the top so quickly?

Elizabeth Holmes rocked magazine covers, and the media called her the female Steve Jobs. Theranos was worth billions. But it was all a lie.

What happened to MTV?

MTV marked generations, set trends, and gave us new ways of enjoying music. But now, music purists repeatedly say that MTV is dead.

The North Face history

How is Tesla the most valuable car company in the world?

The North Face history takes us from a vision, through troubled times, to a revival that made the brand go global. How did The North Face accomplish this?

Poisoned: What happened to YikYak?

How is Tesla the most valuable car company in the world, if it sells a fraction of the cars their competitors sell?

WeWork Bankruptcy and the downfall of Adam Neumann

YikYak's core feature was the perfect mix to make the popular social network, YikYak, come to life in 2013, anb the poison to kill it eventually.

How did Spotify start, and they are beating Apple?

A WeWork bankruptcy may not be a surprise to anyone after the Adam Neumann fiasco, prior to the planned WeWork IPO in 2020.

SpaceX: the closest Elon Musk bankruptcy story

How is Spotify still winning after Apple has poured so much capital into Apple Music, through the (arguable) monopoly of their products.

The $24B mistakes of Softbank investments (Vision Fund)

It's hard to believe how close the Elon Musk bankruptcy came to being through: right before they closed that round, SpaceX had less than $200K in the bank.

How much is Slack worth? From $0 to $27B in 6 years

Softbank investments are giant in multiple industries, with aggressive investment and fast expansion. But also, controversy and very costly mistakes.

When did Skype come out, and what happened to it?

The $27B they paid for the company might be short of the potential it has when they integrate it with their 'OS'.

If you ask the question 'when did Skype come out,' you'll find yourself traveling to the 90s. Still it has atrociously lost the battle against Zoom.

How the Segway creator ended up with a Mall Cop scooter

The 'Powered by Shopify' thesis now powers over 500,000 online stores and while Shopify vs Amazon aren't really comparable.

The Robinhood crash explained

In June 2019, Segway founder announced that the company was utterly ceasing the Segway production. This company went from sexy product to Mall Cop scooter.

What is Reddit? The story of the Wall Street boogeyman

Robinhood shook the trading world. Before the Robinhood crash in late 2020, the brand had earned the trust of thousands of retail investors.

To many, what is reddit but a not-so-pretty community full of heated debates. However, it's still one of the most engaged communities in the whole internet.

What Happened to Quibi?

What happened to Periscope and Meerkat apps?

Quibi shutting down in 2020 left investors with over $1B in losses: bets on a product that nobody really asked for, and that nobody even wanted.

How much do you make on OnlyFans?

It's hard to believe that what happened to Perscope / Meerkat app was simply a lack of audience and product-market-fit.

Why Microsoft acquired Nokia (and then sold it)

The question of 'how much do you make on OnlyFans' has inevitable led many cuirous users to give the platform a shot.

The Nikola Motors merger explained

Microsoft acquired Nokia in 2013 to use their technology and talent in the development of the Microsoft Phone. Only 3 years later, the software giant sold it.

How Napster changed the music industry forever

The Nikola Motors merger was done via a SPAC in 2014. The future of the company and the value of their stock is often questioned.

What happened to MSN Messenger?

It's easy to forget how Napster changed the music industry by being the first company to digitalize music downloads.

The future of movie theaters after COVID

What happened to MSN Messenger was a mix of missteps by Microsoft followed by the reality of stronger competitors.

HBO recently shocked the movie industry when they announced that their 2021 movies would be released simultaneously in theaters and on HBO MAX.

Why did Mixer shut down?

Kodak invented the first digital camera (and shelved it)

Why did Mixer shut down in 2020? Does this mean Microsoft lost the battle for game-streaming services?

The biggest Kickstarter fails of all time

When Kodak invented the first digital camera, executives decided to shelve the invention because it might affect sales of their star product: film.

Politics or espionage? The Huawei ban explained

Some ideas have end up with millions in backing and the biggest kickstarter fails have seen that money dissapear.

How Microsoft saved Apple from bankruptcy

The Huawei ban explained by either side of the argument has tremendous differences, and it's tough to find an objective, impartial source.

Why did Hertz go bankrupt? How The Rental Car Giant Failed

In the 90's, Apple was close to filing for bankrutcy and few know that Microsoft saved Apple from its demise.

Is Herbalife a Pyramid Scheme? or an MLM?

Why did Hertz go bankrupt? To answer this question, this article looks into the several reasons that led to the bankruptcy of one of the largest rental cars

Too little, too late: the Google Plus history

Is Herbalife is a pyramid scheme or an MLM? There as a very small difference between the two, and this legal detail has shielded the company from legal battles.

The Fyre Fest Scam: fraud or mistake?

Google failed to estimate how hard it was going to be for customers to change a fundamental habit.

Did Apple kill Flash? A brief history of Macromedia

The infamous Fyre Festival scam still echoes through the internet. wasn't at all what its organizers promise.

Hypocrisy: the Apple vs Facebook lawsuit

Did Apple kill Flash, really? It certainly help its demise but it was not the only reason. Flash games were alluring, the websites inviting and interactive.

When did Farmville come out?

These two companies have been holding grudges for years, and the latest Apple vs Facebook lawsuit is hitting Facebook where it hurts.

Understanding the Facebook advertising boycott of 2020

This game went from a small project, to a viral sensation, to disappearing off the map. Here's its fascinating story

The Facebook antitrust investigation explained

The Facebook advertising boycott (2020) saw big-name companies drop advertising on the site because of their role in the political discord in the US.

How Fab.com Went From Unicorn to Barely Alive

When both the Republican and Democrat parties agree that you've gone too far, then you have, in fact, gone too far.

When Did Door Dash Start?

Fab.com was a flash sales site that offered items curated by the unique taste of the founder. It went from a billion-dollar valuation to a crash.

DoorDash quietly announced its IPO in late 2020, some were excited, but others were cautious. But, how did DoorDash get started?

How Reddit killed Digg

Is Dan Bilzerian broke? The fiasco that was Ignite

Most users agree Reddit killed Digg by simply listening to their users. Digg was a massive website for sharing news back in 2005. In that boom of the interactive web, it became famous for allowing users to vote for their favorite stories.

The story of the Clubhouse founders

Nobody would be surprised if Dan Bilzerian broke the internet with one of his parties. However, financial data on Ignite makes it seem like he is broke himself.

What is the calm app and how it got Harry Styles on board

The Clubhouse founders defend it's only-audio, no-memory, no-moderation approach, but maybe the hype is more than it should be.

Tinder vs Bumble: a legal and sentimental battle

Here's the story of what is Calm, its rise to fame and how it could afford one of the most popular stars of 2021.

The History of Boston Dynamics

The Tinder vs Bumble battle has escalated to lawsuits, but that is only the beginning of the fight for the online dating reign.

What happened to Blockbuster? How they passed on owning Netflix

Boston Dynamics’ history is worthy of a Netflix series, and there’s more to it than robots.

The story of Bird scooter: stock and valuation for IPO

The movie rental giant that dominated the market and delivered home entertainment to virtually everybody in the US for 2+ decades. What happened to Blockbuster was a combination of lack of vision, bad luck and catastrophic business decisions.

How Bernard Madoff Pulled Off The Biggest Ponzi Scheme

Bird seemed to have failed in their attempt to change commuting, but Bird scooter stock might soon end up trading in the stock markets.

When did Atari come out? The console's fascinating story

The Bernie Madoff scandal left a $64 billion disaster and immeasurable tragedy for thousands of victims.

The Apple vs Epic Games lawsuit explained

Decades ago, Atari helped develop the gaming world in the U.S. Find out when did Atari come out and how it defined the history of gaming.

What happened to AOL? America Online's Chaotic Downfall

On August 13, Apple removed Fortnite from the App Store for good; an event that triggered the Epic Games lawsuit against Apple.

Does Google own Android? The Story Of The Mobile Giant

America Online (AOL) helped shape the internet as we know it: a giant of the Dotcom world and the biggest corporate merger in history. What happened to it?

Does Google own Android? Yes: Google acquired the startup behind Android, but had to re-write their entire operating system the very day the iPhone released.

Who created Among Us?

The Amazon Fire Phone failure

The newest videogame sensation came out of nowhere. Who created Among Us and how did it turn into a global phenomenon?

When did Amazon start? A dot com Bubble Survivor

The Amazon Fire phone failure was caused by a company with too much money, that created a product that nobody needed. It's a phone that, for better or worse, had everyone's attention just by existing.