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The global consumption of sugar has been on the rise, and startups are working to find solutions to this problem. The article also mentions how sugar consumption is geopolitical, with poorer countries being targeted by companies like Coca-Cola and PepsiCo. Excessive sugar consumption leads to health issues such as diabetes, heart disease, and some cancers. The blog post also mentions how governments have attempted to curb sugar consumption through taxes and sugar substitutes, but they also have negative effects on health. The post highlights startups that are trying to find alternative solutions to sugar consumption.