Pitch Deck Examples from successful startups

If you made it here, you are probably looking for inspiration to create a pitch deck for your own startup.



Let me start by saying that this might not be the best approach to take when pitching investors: 

Each investor deck should be tailored to the company’s strengths.

The story you tell about your idea, team and concept validation (yes, metrics!!) is what will ultimately determine if your deck is appealing or not. Still, getting some inspiration from previously successful startups is definitely a good place to start. Here we go. 

Airbnb Pitch Deck

This is one of the most searched pitch deck references on the internet, probably because it’s a company so familiar to us all. As you will see, this is a classic 10 Slide Investor Pitch Deck template, not too far from Dave McClure’s Startup Viagra.  

We’ve also taken the liberty of redesigning the original pitch deck using Slidebean's pitch deck templates, and wrote a full article about the process and a teardown of the original content. You can find that here: 

Related read: Airbnb Pitch Deck: Teardown and Redesign

This is the slide layout: 

  1. Cover
  2. Problem
  3. Solution
  4. Market Validation 
  5. Market Size 
  6. Product
  7. Business Model <<< KILLER SLIDE! 
  8. Market Adoption
  9. Competition
  10. Competitive Advantages 
  11. Team
  12. Press
  13. Users Testimonials
  14. Financial

The killer slide in this presentation is their business model slide because it lays out their revenue model in the simplest possible way. They make a 10% commission on each transaction, period. 

Also, notice how simple the problem slide has been laid out on the presentation: 3 simple bullets are enough to portray the problem. 

Even though we redesigned the original elevator pitch, the simplicity and the small amount of elements in each slide was inherent from the original deck. As we’ve mentioned before, less is more when talking about presentations. 


Intercom Pitch Deck 

Related read: Intercom Pitch Deck: a redesign by Slidebean

Intercom has become the backbone of many SaaS businesses around the world. With staggering growth, a profitable operation and a recent Series C round of over $50MM, Intercom is on a path to become the next unicorn in Silicon Valley. 

But big things have small beginnings. They recently released the slides they used to raise their first, $600K convertible note, and we've taken the liberty or redesigning the slides for you.

This is the slide layout: 

  1. Team >> KILLER SLIDE! 
  2. Problem
  3. Solution
  4. Market
  5. Competitive Landscape
  6. Progress
  7. Ask


Buffer Pitch Deck

I'm a big fan of Buffer's transparency policy, so finding their pitch deck was a pleasant surprise. This deck was used for their first venture round, with little under 1,000 paying users and about $150,000 annual run rate. 

Again, we took the original pitch deck and redesigned it on Slidebean:

Here's the slide layout: 

  1. Cover
  2. Quotes from Market Leaders 
  3. Question for the audience
  4. Product
  6. Milestones
  7. Business Model
  8. Social Media Landscape
  9. The effect of Buffering
  10. A Sharing Standard
  11. Competitive Landscape 
  12. Team
  13. Contact/Closure 

Their traction slide is pure Startup Viagra! In a single slide, their pitch deck went from 'interesting concept' to 'company with traction.' They also rely heavily on quotes, which they gather from industry leaders or press publications about their company: credibility. 

Slidebean Pitch Deck

Our pitch deck at the 500 Startups demo day was the culmination of a 2 startup accelerator process, hours of rehearsal and dozens of adjustments thanks to the feedback from our mentors. 

Pitching on a Demo Day event is very different from pitching to an investor on a one-on-one meeting. I've blogged about it before: 

Related Read: A complete guide to creating a pitch deck presentation

Furthermore, if we advertise Slidebean as a pitch deck builder, our presentations need to ROCK, which does put a lot of pressure for any demo day or on stage pitches we need to do.

Here's the latest version of our deck:

Slide layout: 

  1. Cover
  2. Question for the audience
  3. Product slide (Dave McClure's ugly presentation)
  4. Traction-1  << KILLER SLIDE RIGHT HERE!
  5. Traction-2 
  6. Traction-3
  7. Market
  8. Problem-1
  9. Problem-2
  10. Problem-3
  11. Product Demo
  12. Product-1
  13. Product-2
  14. Product-3 (Pitch Deck Templates)
  15. Product-4
  16. Market
  17. Business Model
  18. Team
  19. Summary << KILLER SLIDE REMINDER! 
  20. Contact/Closure  

Notice the BIG difference in the number of slides. Remember this is a demo day pitch deck, so it is expected that somebody will be standing in front of the presentation.

Most slides have very little text and only one or two large images, so you can sweep over the presentation much faster. If you look at the video, you'll notice that each slide stays on the screen just a few seconds.