Pitch Deck Examples from successful startups (2018)

If you made it here, you are probably looking for inspiration to create a pitch deck for your own startup. Yeah, you’ve come to the right place.

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Let me start by saying that this might not be the best approach to take when pitching investors: 

Each investor deck should be tailored to the company’s strengths.

The story you tell about your idea, team and concept validation (yes, metrics!!) is what will ultimately determine if your deck is appealing or not. Still, getting some inspiration from previously successful startups is definitely a good place to start. Here we go. 

Airbnb Pitch Deck

This is one of the most searched pitch deck references on the internet, probably because it’s a company so familiar to us all. As you will see, this is a classic 10 Slide Investor Pitch Deck template, not too far from Dave McClure’s Startup Viagra.  

We’ve also taken the liberty of redesigning the original pitch deck using Slidebean's pitch deck templates, and wrote a full article about the process and a teardown of the original content. You can find that here: 

Related read: Airbnb Pitch Deck: Teardown and Redesign

This is the slide layout: 

  1. Cover

  2. Problem

  3. Solution

  4. Market Validation

  5. Market Size

  6. Product

  7. Business Model <<< KILLER SLIDE!

  8. Market Adoption

  9. Competition

  10. Competitive Advantages

  11. Team

  12. Press

  13. Users Testimonials

  14. Financial

The killer slide in this presentation is their business model slide because it lays out their revenue model in the simplest possible way. They make a 10% commission on each transaction, period. 

Also, notice how simple the problem slide has been laid out on the presentation: 3 simple bullets are enough to portray the problem. 

Even though we redesigned the original elevator pitch, the simplicity and the small amount of elements in each slide was inherent from the original deck. As we’ve mentioned before, less is more when talking about presentations. 


Uber Pitch Deck

For the ninth anniversary of the founding of Uber, it's co-founder Garret Camp shared the first pitch deck they created in late 2008. At the beginning, Uber was originally called UberCab, and it has evolved from a simple idea into a major platform that has improved the car service industry.

Here you have Uber's 25 slide deck! There's a lot to be learned from their first ever pitch:


Facebook Pitch Deck

It’s rather hard to imagine a world without Facebook today. But back in 2004, 21 year old Eduardo Saverin was just another entrepreneur trying to convince people to put money into a growing company called thefacebook.com, co-founded by him and his friend Mark Zuckerberg.

The story about how they founded one of the most successful companies in history was dramatically portrayed in the 2010 movie: The Social Network. Mark Zuckerberg himself has admitted that the movie, as many other biopics, is inaccurate in many aspects. But he also acknowledges that the movie gets a lot of details right.

One of them is that Eduardo did in fact go to New York in 2004 at the time when thefacebook.com was launched, to try and sell Facebook’s initial idea of ads to potential clients.

Facebook’s original pitch deck was basically a media kit containing the company’s value proposition, key metrics and Online Marketing Services.

At that time the company wasn’t making any money from The Facebook, so their pitch deck wasn’t based on revenue traction (actually they were still figuring out their business model overall). Instead, they bet on solid numbers such as their user engagement, customer base and growth metrics.


Here's the slide layout: 

  • Cover

  • Killer opening quote

  • Solution

  • Product Description

  • Product Description

  • Product Description

  • Product Description

  • Market Validation

  • Market Validation

  • Market Validation

  • Vision

  • Market size

  • User Demographics

  • User Demographics

  • User Engagement

  • User Engagement

  • User Engagement

  • Growth Metrics

  • Services

  • Services

  • Services

  • Services

  • Contact Us

  • Killer closing quote

 

The biggest difference you’ll find from this pitch deck to an investor pitch deck used today is that there’s no Problem Slide. Facebook was pretty much creating the necessity for college students to interact in the digital world. A created necessity that turned so real and massive soon enough it was obvious it would need to transcend colleges and universities in the US.


Slidebean Pitch Deck

Our pitch deck at the 500 Startups demo day was the culmination of a 2 startup accelerator process, hours of rehearsal and dozens of adjustments thanks to the feedback from our mentors. 

Pitching on a Demo Day event is very different from pitching to an investor on a one-on-one meeting. I've blogged about it before: 

Related Read: A complete guide to creating a pitch deck presentation

Furthermore, if we advertise Slidebean as a pitch deck builder, our presentations need to ROCK, which does put a lot of pressure for any demo day or on stage pitches we need to do.

Here's the latest version of our deck:

Slide layout: 

  1. Cover

  2. Question for the audience

  3. Product slide (Dave McClure's ugly presentation)

  4. Traction-1 << KILLER SLIDE RIGHT HERE!

  5. Traction-2

  6. Traction-3

  7. Market

  8. Problem-1

  9. Problem-2

  10. Problem-3

  11. Product Demo

  12. Product-1

  13. Product-2

  14. Product-3 (Pitch Deck Templates)

  15. Product-4

  16. Market

  17. Business Model

  18. Team

  19. Summary << KILLER SLIDE REMINDER!

  20. Contact/Closure

Notice the BIG difference in the number of slides. Remember this is a demo day pitch deck, so it is expected that somebody will be standing in front of the presentation.

Most slides have very little text and only one or two large images, so you can sweep over the presentation much faster. If you look at the video, you'll notice that each slide stays on the screen just a few seconds.