Slides from Startup Chile Round - The Good, the Bad and the Ugly

This is it! Round 8.2 of Startup Chile is kicking off, and we finally get to find out what our fellow suppers are doing. 

Way to welcome your classmates, you might say, by trashing their presentations! Not at all. I want to help out, and I'm only providing feedback so everyone can work on improving their slides, even if you don't end up using our presentation app. Also if anyone feels personally offended, I'll let them come to my desk and slap me. Promise.

 

I noticed that many of the presenters today aren't the company CEOs, it's understandable for other founders to not be used/trained in pitching their startup. Then again, my comments only go towards the slides, and not the pitch itself. 

Lastly and before I begin, I'll say my argument about Calibri [calling it the #CalibriCringe].  Calibri is the standard font for Microsoft Office and I hate it with all my heart (probably more than the average human being). I think it's unprofessionally rounded and has a sign that says 'I didn't bother to find a different font to use on my presentation'.  So if you used Calibri on your slides, I'm going to complain about it. 

My comments only cover day one, but most of the feedback I would give to day 2 pitchers has actually been covered here. 

With that said, here we go!

 

Profundis Labs 

They are ‘Big Data’ company that call themselves "The fastest way to know everything about your contacts”. http://www.profoundis.com

 

The Good: 

Great look on the slides! Clear messages with a graphic concept that was very related to the brand itself. Also experimented with some new fonts, which worked pretty good. The Vibe sign on some of the slides was huge, but this worked out well because the rest of the content didn't feel squeezed in. Really liked it! 

The Bad: 

The team slide was a bit overcrowded. Try to dedicate at least one slide to the founding/lead team, and use another one (if necessary) for advisors. As I mentioned before, putting the BIO on the slide is not really necessary.

 

Sellplex: 

This is a mobile platform to make the process of selling online a lot easier. 

The Good: 

It’s always great to see people using Keynote, tiny details that deliver much better results. I was actually going to complain about the ‘Problem’ slide when I first saw it, but as the presentation advanced I realized that there was a clear meaning and intention towards this cluttered text. Also a resource of stacking images was used with a good purpose, so it worked great! Overall, a good presentation with clean slides and content. 

The Bad: 

There was a slide that had some charts and graphs that was on the screen for just a short period of time. I think the only cases in which two charts should be added to a single slide is if you are comparing them to each other, aside from that, each chart should have it’s own page. Then again, if a chart is not important enough to deserve a slide for itself, then it probably shouldn’t be in your presentation anyway. 

The Ugly: 

No ugly. 

 

Incluyeme

Loved this startup! This is a job portal dedicated specifically to helping people with disabilities find a place to work. Find them at http://incluyeme.com

 

 

The Good: 

Great presentation and great slides. High quality images were used and most of the time they were there to enhance the idea being shared. Also, there was only one idea per slide which also helps make the presentation easier to understand to the audience. 

The Bad: 

The fact that all the images were similarly-toned helped make them seem like they all belonged together, yet there was a lightbulb image that was a bit out of place because of its color tone. I’m being extra picky here, by the way; just a tiny detail. 

 

Parents Journey

This is a web portal designed to make the tough parenting job a lot easier. Let's begin... 

The Good: 

Also a presentation that was at least supervised by a good designer. Very visual and colourful, and gave the audience a great idea of how the brand and the website are going to look. Dividing ideas into slides is great, and it’s awesome to see single world or single sentence slides. Way to go. 

The Bad: 

The Market slide had a tiny font so it was a bit hard to read. Make sure you only add information that is key to the presentation, don’t worry about ‘filling out’ the rest of the canvas. Also when posting multiple logos, try to use a white background so that the white boxes around them don't show up. 

The Ugly: 

Ran out of time on the presentation, sorry about that. I usually practice and make sure I last around 30-45 seconds less than what I actually need. 

 

Reciclata: 

This is a recycling program mixed with mobile gamification. 

The Good: 

Great branding on the slides, very clear and to the point. Most of the slides had beautiful graphics and cartoon characters and they were used smartly to tell a story, sort of like a comic. Also, I’m always thankful for random pop culture references, like my dear old Mr. White. 

The Bad: 

I’m not a big fan of Arial, but it’s definitely better than Calibri. Also the title box was a little too big, which left reduced space to play around. Titles should not occupy that much space.

The Ugly:

 Power Point crashed just before starting the presentation. Sorry about that. Nuf said. 

 

Opathica: 

This is a web portal for holistic health partitioners to reach their customers. 

The Good: 

A new and interesting approach to some slides, like the Team Slide; where maps were shown instead of team member photos. 

The Bad: 

Some slides were waaay overcrowded and hard to read. Remember, just put stuff that people can read and continue paying attention to you, and not the screen. Also, #CalibriCringe. 

The Ugly: 

We saw their insides. Meaning, the projector was connected before the presentation was already full screen, so we got to see the Power Point skeleton behind the pitch. Needless to say, I'm not a friend of Power Point. 

 

 

Dextr: 

This is a great app by my good friend John. It’s an advanced keyboard replacement for smartphones, that lets people learn how to type extremely fast and without embarrassing autocorrect typos. 

The Good: 

One of the best presentations of the session, John matched his words with the slides perfectly, some of them even had (muted) video on them, so it was really easy to understand the concept just with the first few slides. Also the branding was clearly established in the content of the presentation. 

The Bad: 

John ran out of time presenting. In this case, I’m going to call this bad and not ugly because by the time the clock went out, he had already made a great sell. 

 

 

TrumpIt: 

This is a complain managing platform for City Halls and eventually for venues. 

 

The Good: 

Great brand design matched with the slides, some slides were only images which is usually great as they serve as a complement for what the speaker is saying, without requiring the audience to actually do any reading.  Also very dynamic, the presenter matched his words with the presentation timing, which does take time and practice. 

The Bad: 

A mouse was used as a remote. I get the intention, presenting with a remote is way better than standing in front of the keyboard; however, the mouse wasn’t very classy. Today virtually any desktop OS and smartphone offers remote control apps that you can use. 

The Ugly: 

No ugly for these guys. 

 

Eyesbot: 

These guys are building general purpose robots with artificial intelligence. Fancy stuff. 

 

The Good: 

Clean slides, not a lot of text and definitely going to the point. I gotta say that the presentation was enlightened by an amazing demo of one of the robots. This left the audience thrilled! 

The Bad: 

Aside from the robot character, there was little brand presence on the slides (fonts, colors). Don’t be afraid to throw in a little bit of spice! 

 

ComCarga

This a tool to manage freight shipping for large companies. Not very familiar with the terminology so I’m sorry if I said something the wrong way. https://angel.co/comcarga

 

The Good: 

Most of the slides were straightforward, they went to the point. They understand that sometimes in design less is more and went for a simple look rather than a ‘decorated slide’. 

The Bad: 

Unfortunately, that is also the bad. They probably could have pulled off the white slide look if it wasn’t for Calibri (#CalibriCringe). With plain white slides and Calibri the look was not great, it lacked vitality, images and color. 

The Ugly: 

There was one particular slide that was this huge amount of text and the presenter just stood up to read. Was that slide for the audience or for the speaker? The text on the slides should not be presenter notes, it should be a mean of assistance for the speaker to cover the subject and by no means it should be just read textually.

 

Spottrotter  

Spottrotter is a mobile app that lets you share content and files to another smartphone, without the need of an internet connection. Clever! 

The Good: 

The color palette of the presentation matched that of the brand, and that was good. Also the font they used was not too common so it made the presentation look fresh. Loved the Wifi Free Zone image, they should have made it a full screen. 

The Bad: 

After the first 3 slides the presentation started getting a little overcrowded; too much text on the slides! Instead of writing what you want to say it’s important to summarize it or even convert it to bullets. In their case one of the slides said “For example, for tourists visiting places or museums…”. This is content that should be spoken, not presented as text on the slide. 

Also, there was a small sign at the bottom about an award they had received. It was barely readable and it stayed there for a good part of the presentation. It should have had its own slide instead of stealing space from the others. 

The Ugly: 

Also ran out of time on the 5 minute pitch limit. Practice and make sure I last around 30-45 seconds less than what I actually need. 

 

Temptster 

You may find them at http://temptster.com/ - Temptster is an app designed to optimise customer's experience when finding restaurants, and to make it more spontaneous.

The Good: 

I thought the overall look of the presentation was good.  The slides were designed to match your app's look and feel, and that really helps towards branding. Also, most of the slides were accompanied by high quality images, which was great. 

The Bad: 

Not too bad, but the Projection slide had a little more content than could actually be covered during that slide. It looked good, but if someone would want to read it they wouldn't have had enough time. Make sure you only add stuff that you want the audience to read, or that you want to refer to in your comments. 

The Ugly: 

No ugly, loved the app and can't wait to try it out! 

 

Weele, Inc

Weele is an language learning platform that focuses on languages apart from English; you may find them here: http://weele.co

The Good: 

Some of the company branding materials are great, and the cat characters used in some of the slides were fresh and friendly. Also the color palette was coherent and helped me identify the brand. 

The Bad: 

Aside from the #CalibriCringe, I noticed Valentina added her name and email address at the bottom of every slide. This is really not necessary, you can add your contact info on the first or final slides and if someone wants to contact you, they will find a way. Adding it everywhere just generates visual noise and is a waste of space. In some -special- cases, you can add your twitter handle or a hashtag to every slide; I'll allow it. 

Also, the Team Slide had text that ended up being too small for the audience to read.  When dealing with co-workers BIOs I always prefer to just put their name and position on the slide, and speak about them myself.

The Ugly:

No ugly stuff from my Colombian friends. 

 

 

InstaRent Global Corporation

InstaRent is a global distribution system powering automated real-time reservations in the vacation rental market: https://angel.co/instarent-global-corporation

The Good: 

All the slides had the right amount of content, usually around 3 bullets per slide, so it was great and really easy to follow up with the pitch through the slides. Overall, the content structure and the order of the 'story' was good. 

The Bad: 

I'll mention of course the #CalibriCringe. Besides that, I'll have to complain on the strong gradient that was used as a background... as iOS and Android have moved to more flat interfaces, strong gradients are no longer very welcome, even in presentations. The slides just needed a few design touches to make them look more startup-fresh to go with the good, clear and to-the-point content they already have. 

The Ugly: 

No ugly stuff for Gerry either. 

 

TrabajoPanel 

TrabajoPanel is a job platform designed to monitor and evaluate construction and mining workers. http://www.trabajopanel.com

The Good: 

They caught me with the first slide! Cool image, cool logo! As to slide content this was one of the best presentations in the day. Many of them had high quality background images that really related to the subject, and overall the content was well distributed and very easy to read. Obviously, a good designer was behind this presentation. 

The Bad: 

Few users will probably notice this, but PC's are not very good at rendering Helvetica Light; so even if you install it on your computer it sometimes renders the borders with a weird crisp. Again, it's hard to see but we came across a similar issue on Slidebean and ended up removing Helvetica Light from the tool. Raleway (from Google fonts) is a good alternative. 

Also, one of the slides had an image with white areas that made the white font that sat on on top of it a little hard to read. Again, I know I'm speaking to a designer here, so I'm being extra picky. 

The Ugly: 

No ugly for them either. 

 

WeHealth: 

This is a platform designed to provide close support to people with chronic diseases, to help them improve their eating habits.

 

The Good: 

There was great branding on the title slide and the first part of the presentation. Black background with white/yellow text made everything stand out and easy to read.  I always try to avoid adding something that appears on all slides (like a company brand frame), but in their case the used a small logo on the bottom right corner that looked good. 

The Bad: 

Some default Power Point stuff was used. On the Solution slide, the proprietary data asset field had a weird figure that probably came from those PPT shapes. And there was another slide with a chart, that only occupied about 1/4 of the space available, so it was too small to read.     

The Ugly: 

The WeHealth pitch was presented by two people. This is OK, however it’s kind of cheating if the presenter has assistance in changing their slides. 

 

Tallyfy: 

This is a web app designed to make reusable checklists and procedures. http://tallyfy.com

The Good: 

Loved the title slide and the logo, a few touches of green around the presentation were good to keep the branding in everyone’s minds, and as always, Helvetica Light just makes things look great. I could tell that there was time and dedication put into this presentation and although there were some overcrowded slides in there, they are some of the best overcrowded slides I’ve seen. 

The Bad: 

Then again, some overcrowded slides. Don’t be afraid to divide content into separate pages, or summarise it a bit more. 

The Ugly: 

No ugly for these guys. 

 

Galeno Plus: 

This is an online doctor consultation startup. http://galenoplus.com

The Good: 

Great branding on the slides, with a good and clean design that was visible all over the presentation. Very neat. Some images were used cleverly, the American Medical Assn Slide was amazing, as well as the world map. 

The Bad: 

The team slide was a tiny bit overcrowded. It’s not necessary to add all the team members BIO info, it’s better to go with a picture and just say what you need to say. 

 

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